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Sony Pictures TV Networks to launch worldwide campaign on environmental issues

MUMBAI: Sony Pictures Television
Networks is launching a worldwide
campaign across their channels in 177
countries, engaging viewers in
environmental issues.
Titled ‘Picture This’, the campaign
will utilise the channels’ storytelling
expertise to engage viewers around
environmental issues important to
each market.
As announced by Sony Pictures
Television Worldwide Networks
president Andy Kaplan, ‘Picture This’
will further combine the local efforts
into a worldwide voice to bring
awareness to everyday efforts that
can help protect natural resources.
Kaplan said, “With the reach of our
global networks and the passion of
our storytelling, we will both engage
the community and energise people to
action by picturing a better
environment. Collectively we can
make noise heard around the world on
behalf of issues that are central to
everyone’s well-being and do it in an
entertaining way.”
Multi Screen Media (MSM) CEO NP
Singh said, “Picture This is a great
initiative taken by Sony Pictures
Television Networks to engage our
viewers on environmental issues. As
people of this planet, we need to
embrace all the colours that enliven
the surroundings in which we co-exist
whilst working towards harmonizing
nature. At MSM, we will take steps to
support this global initiative.”
The channels participating in the
campaign AXN, Sony Channel, Sony
One, Sony Pix HD, Sony Six HD,
Animax, AXN Black, AXN White, AXN
Sci-Fi, AXN Mystery, Sony Sci-Fi,
Sony Movie Channel, Canal Sony,
Crackle, SET, Turbo, getTV and
‘Picture This’ will include on-air and
online elements, events and viewer
participation opportunities. At launch,
some of the topics will include
recycling in Russia and Italy;
eliminating plastic bag use in Asia;
waste disposal in India; saving the
rhino in South Africa; urban gardening
in Latin America and deforestation in

Sony Pictures TV Networks to launch worldwide campaign on environmental issues

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