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Sony Six bags telecast rights to Vijender Singh vs Sonny Whiting boxing bout

MUMBAI: Multi Screen Media’s sports
channel Sony Six has bagged the
exclusive broadcasting rights to the
boxing bout between India’s first
Olympic and World Championships
medallist Vijender Singh, and
England’s Sonny Whiting, who is
three-bouts old and has a 2–1 overall
record so far in the middleweight
The fight, headlined as ‘World War
III’, will be telecast on 10 October
live and exclusive on Sony Six at
10:20 PM (IST). The fight, which
features in the primetime viewing belt
for Indian audiences, will feature
four rounds of 3 minutes each.
Ahead of his fight, the 29-year-old
Vijender, who is making his debut in
professional boxing, has set up base in
Manchester to train under renowned
coach Lee Beard and has been training
alongside stable mates Jack Catterall,
Adrian Gonzalez and Jimmy Kelly.
Vijender has made essential changes
to adapt his game against the 27-year
old English boxer, who already has one
knockout win to his credit so far.
Sony Six’s association with boxing
was highlighted with the broadcast of
the ‘Fight of the Century’ featuring
Mayweather vs Pacquiao in May 2015.
Following that, the channel focused
on bringing premium and marquee
combat sports content to Indian
viewers including the high-profile
fight of Floyd Mayweather Jr vs Andre
Berto in September this year.
This will be the channel’s third
initiative in bringing one of the most
headlined boxing fights live to Indian
viewers in 2015.
Sony Six and Kix business head
Prasana Krishnan said, “We are proud
to showcase the fight that marks
Vijender Singh’s foray into the
professional boxing circuit. Vijender
Singh is a national icon and an
Olympian who has made India proud
with his accomplishments. We are
pleased to play our role as
broadcasters of his pro debut fight to
his fans.”
Singh said, “I am really happy that my
professional debut fight in
Manchester will be telecast live on
Sony Six in India. Now all my friends,
fans and coaches in India, who have
been asking me about the telecast of
the fight, can watch me live in action.
I am confident that with the reach of
Sony Six, everyone in India will be
able to watch my pro debut at
Manchester Arena.”

Sony Six bags telecast rights to Vijender Singh vs Sonny Whiting boxing bout

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