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Sony Six in last lap of TV rights deal with Sri Lanka Cricket for India series

MUMBAI: Multi Screen Media’s (MSM)
sports and entertainment channel
Sony Six is in the final lap of signing
an agreement with Sri Lanka Cricket
(SLC) for the upcoming home Test
series between India and Sri Lanka, a
source familiar with the development
Sony Six is believed to have bid around
$2 million for the telecast rights.
ZEEL-owned Ten Sports is the official
broadcast partner of SLC. However,
the India series was not part of the
Sri Lanka had pitched in to fill in the
gap when the West Indies pulled out of
the series against India in October
2014 due to conflict between the West
Indian board and players.
In exchange, the Board of Control for
Cricket in India (BCCI) agreed to send
its team to Sri Lanka for a short Test
series in August 2015. Earlier, Sri
Lanka was supposed to tour India for
three Tests in August 2015.
SLC had floated tender for the three
Test match series; however, it got
only one bid and that too from its
broadcast partner Ten Sports. As the
sportscaster’s bid of a reported $1.4
million was not acceptable to the Sri
Lankan board, it started talking to
Star Sports and Sony Six in the hope
of fetching a higher amount.
SLC seems to have found a perfect
partner in Sony Six. What might have
also worked in Sony Six’s favour is
the BCCI’s tough stance against Essel
Group boss Subhash Chandra, who is
trying to set up a rebel cricket
Earlier, the BCCI had threatened to
pull out of the Zimbabwe tour since
Ten Sports was telecasting the series.
However, it decided to fulfil its
commitment, albeit by sending a B
Team to the African nation.
The Pakistan Cricket Board (PCB) had
also faced the wrath of the BCCI for
hobnobbing with Ten Sports. The BCCI
has threatened to pull out of the tour
of Pakistan in December–January
2015–16 if Ten Sports is the
The BCCI’s tough stance had prompted
PCB chairman Shahryar Khan to say
that it was being unfairly targeted as
other boards also had partnership with
Ten Sports.
Earlier, Sony Six had secured the
rights to the New Zealand–India
series in January 2014. MSM is the
official broadcaster of Indian Premier
League (IPL) till 2017. It also holds
the rights to the Caribbean Premier
League (CPL).

Sony Six in last lap of TV rights deal with Sri Lanka Cricket for India series

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