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Star India gets licence to launch ‘Star Gold Romance’

MUMBAI: Star India and Viacom18 have
acquired licences from the Ministry of
Information & Broadcasting (MIB) to
launch Hindi movie channels.
While Star has procured a licence to
launch Star Gold Romance, Viacom18
will use the licence to launch Rishtey
Star India has so far not revealed
plans to launch a new Hindi movie
channel. However, the company had
recently won a slot on Doordarshan’s
free DTH platform Freedish for Star
Gold Romance.
According to industry sources, the
new channel is most likely to be a
free-to-air (FTA) channel. Star
currently owns and operates two pay
Hindi movie channels, namely Star
Gold and Movies OK. Star India’s Hindi
film library is in excess of 1,200
Star has an FTA Hindi entertainment
channel in Star Utsav, which is also
available on Freedish.
Viacom18 had recently announced
plans to launch a Hindi movie channel
under the Rishtey brand. The channel
is slated to launch in the first quarter
of the next fiscal. The new channel
will fill a crucial gap in the network’s
Unlike any other genre, the Hindi
movie genre has a long tail of
channels catering to different
audience sets and markets. The three
big players are Star India, ZEEL and
Sony Pictures Networks. The entry of
Viacom18 will make it a four-player
market. Disney India also owns and
operates movie channels UTV Movies
and UTV Action.
The Hindi movie genre is awash with
FTA channels including Enterr10,
Cinema TV, WOW Cinema, RT Movies,
Housefull Movies and Maha Movie.

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  1. Does the movies ok channel has any connection with Star channels. I heard that Movies Ok is going to be converted to star gold romance. Any update on this?

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