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Star Plus and Max regain leadership in Hindi GEC and movie genres

MUMBAI: Star Plus has regained its
leadership among the Hindi general
entertainment channels, pushing
Colors back to No. 2 in Week 35.
Meanwhile, Max reclaimed the No. 1
spot in the Hindi movie genre.
As per BARC data for the week ended 4
September, both Colors and Star Plus
saw a fall in their respective
viewership. However, Star Plus saw a
marginal fall in its ratings as
compared to Colors, giving Star the
opportunity to regain its top position.
However, the gap between the two
channels remained thin.
During the week, SAB was the only
channel in the top five to see some
gain in viewership. Apart from Star
and Colors, Zee TV and Life OK also
witnessed a marginal fall in their
respective viewership.

Top five programmes

Seeing a week-on-week growth in
viewership, Zee TV’s ‘Kumkum
Bhagya’ continued to be the top-
rated show.
The next two positions went to Colors
for its shows ‘Meri Aashiqui Tum Se
Hi’ and ‘Sasural Simar Ka’
Star Plus managed to grab one
position on the chart in Week 35. Its
once top-rated show ‘Saath Nibhana
Saathiya’ came fourth on the list. It
displaced Colors’ ‘Udaan’ from the top
The fifth spot also went to Colors for
its show ‘Swaragini’.

Hindi movie channels

After a week of dominance, Zee
Cinema slipped back to its No. 2
position in the Hindi movie genre as
Max regained its leadership.
This could be attributed to a surge in
Max’s ratings, while Zee Cinema was
the only channel in the top three to
see a drop in viewership.
Star Gold held on to its No. 3 position,
witnessing a rise in viewership.

Top five movies

The reason for Max’s growth can be
seen from the list of the week’s top
five movies, wherein the channel had
four spots.
Neither Zee Cinema nor Star Gold
managed to have a movie in the top
Max took the top two spots by
showcasing ‘3 Idiots’ and ‘Yevadu’
&pictures grabbed the third spot by
showcasing ‘I’.
The fourth and fifth spots once again
went to Max for its airing of
‘Sooryavansham’ and ‘America vs
India’ respectively.

Star Plus and Max regain leadership in Hindi GEC and movie genres

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