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Star Plus joins hands with Tata Memorial Centre for ‘Breast Cancer Awareness Month’

MUMBAI: Star Plus has joined hands
with Tata Memorial Centre to give out
a unique message during the ‘Breast
Cancer Awareness Month’ of October.
Acknowledging the fact that health is
a cumulative responsibility of the
entire family, the two players have
come together to craft a TVC
encouraging all men to support the
special women in their lives to
undergo clinical breast examination as
early detection increases the chances
of cure.
Star India CEO Uday Shankar said, “It
has been our constant endeavour at
Star to highlight the issues that have
an impact on our lives through socially
relevant campaigns. The Breast
Cancer Awareness campaign is an
effort to remind ourselves that
women tend to give more importance
to the needs of the family and end up
neglecting their health. Through this
campaign and keeping with our
thought of ‘Rishta Wahi Soch Nayi’,
we are urging men to take the lead in
creating awareness about Breast
Cancer for the women in their life.”
The commercial has been conceived by
Ogilvy and produced by Show and Tell
Productions, which aims to create a
nationwide impact.
Tata Memorial Centre director Dr RA
Badwe stated, “Breast Cancer, one of
the most commonly found cancers in
India, is reassuringly treatable and
immensely curable. An important
prerequisite inspiring the positive
outcome is early detection. Bringing
‘home’ this prominent fact is a
collaborative endeavour of Star Plus
and Tata Memorial Centre which not
only spreads the message of early
detection but also gently propounds
the verity that health is a cumulative
responsibility of the entire family.”
The 60-sec TVC is already on air on
the channel and Star Plus aims to
drive home the importance and
relevance by narrating a story that
resonates with today’s society. It is
trying to engage the men of the
nation with a message of ‘she may
forget but you can’t, and to be alert
and be a part of the Breast Cancer

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