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Star to have five language feeds for Pro Kabaddi League 2

MUMBAI: Star India will broadcast the
upcoming second season of Star Sports
Pro Kabaddi League in five languages
across eight channels including Maa
Movies, in an ambitious move aimed at
taking the traditional Indian sport
closer to fans across the country.
Star Pravah will have the Marathi
feed on Sundays only. This is the first
time Star will have Marathi feed for a
sporting event.
The second season of Star Sports Pro
Kabaddi, which kicks off on 18 July,
will thus be telecast in English, Hindi,
Telugu, Kannada and Marathi across
the Star network.
The English feed will be carried by
Star Sports 2 and Star Sports HD2;
the Hindi feed by Star Sports 3, Star
Sports HD3 and Star Gold.
Star India, which recently acquired
the broadcast business of Maa TV
Network, will air Telugu-language
feed on Maa Movies. The Kannada feed
will be aired on Kannada GEC Suvarna
Star has been using language feeds to
grow the reach of sporting events.
Earlier, sports events were mainly
aired in English and sometimes in
The ICC Cricket World Cup was aired
in six languages including English,
Hindi, Tamil, Bengali, Kannada, and
Malayalam. The India Super League
(ISL) was aired in five languages
including English, Hindi, Bengali,
Kannada and Malayalam.
A Star India spokesperson said,
“Season 1 of the PKL saw us
successfully establish Kabaddi in the
mainstream, breaking it out of its
hinterland niche and transforming it
into a sport enjoyed just as much by
an urban audience. We want to build on
this success in the second season and
broaden Kabaddi’s appeal even further
by taking it closer to fans in different
parts of the country. This move is a
further sign of our commitment to the
growth of Kabaddi and our broader
goal of fostering a multi-sport
culture in India.”
Built along the lines of a franchise
model featuring eight teams from all
corners of the country, the first
season of Pro Kabaddi League was
watched by over 435 million viewers
nationwide, which made it the second-
most-watched sport in the country,
with the season finale alone recording
a reach of 86.4 million.
Star Sports has also launched the
marketing campaign for Pro Kabaddi
titled Le Panga (#LePanga).
To inspire people to overcome personal
limitations and barriers, the campaign
endearingly portrays life situations
where the protagonist(s) go through
a transformational change on
exposure to Kabaddi.
The first film of the series, marking
the debut of RJ Malishka as Inspector
Laxmi Peter, went on air during the
third ODI between India and
The ad film, full of Bollywoodesque
drama, revolves around an ambitious
female police officer, Inspector Laxmi
Peter, who can only be described as
‘the unlucky one’.
The idea centres on Laxmi Peter
getting inspired to change while
watching a PKL match, having
resigned herself to her fate. In the
climax, she manages to capture the
group of criminals and her elusive
target all by herself.
Earlier, Star India had acquired 74
per cent stake in Mashal Sports, the
organiser of PKL.

Star to have five language feeds for Pro Kabaddi League 2

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