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Star’s big boost to FX: Day-and-date premieres of 4 shows, HD launch in Sep

MUMBAI: As
competition
heats
up
in
the
English
Entertainment
space
with
the
launch
of
Colors
Infinity
and
Colors
Infinity
HD
along
with
the
recent
revamp
of
Comedy
Central,
existing
players
are
now
upping
their
game
with
compelling content and HD launches.
In a bid to stay ahead in the game,
Star India’s English entertainment
channel FX is all set to change the
way Indian viewers consume content.
The channel, which is undergoing a
brand refresh by adding new content,
will also be launching its high
definition (HD) version, FX HD within
the next two weeks.
The new look and packaging of the
channel is designed to stay in tune and
bring out the brand promise of ‘Edge
of Entertainment.’
Launched in September 2012, the
channel is set to spruce up its content
line-up with a fresh, cutting edge
look and showcase over 50 of the most
edgy, new and acclaimed shows across
genres.
FX is also ramping up its weekend
programming with the soon to be
launched show – FX Torrents. Through
the show, viewers will be able to
watch the latest episodes of series
like Homeland season 5, Affair season
2, Empire season 2 and Doctor Who
season 9, right after the
international telecast.
Additionally the channel will also
launch FX Top Rated as a part of its
weekend programming, where viewers
can watch the highest rated and loved
shows back to back.
The channel will also air psychological
thrillers like Luther and
Bosch, reality comedy like Last Comic
Standing and the latest
sensation Last Man on Earth in
September.
Looks like English entertainment on
Indian television is all set to get a
facelift with channels putting their
best foot forward as far as
programming goes.
http://www.indiantelevision.com/television/tv-channels/english-entertainment/star-india-to-launch-fx-hd-in-mid-september-spruce-up-content-line-up-150903




4 Comments

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  1. MUMBAI: Aiming to break the clutter
    and target a discerning viewer of
    English-language content, Star India
    is giving a big boost to its ‘edgy’
    English entertainment channel, FX.
    The ramp-up plan includes the
    premiere of latest seasons of four
    acclaimed shows during the weekend
    with day-and-date release along with
    the US, and the launch of FX HD later
    this month.
    The channel, which comes with the
    tagline ‘Edge of entertainment’, now
    wants to be edgier going forward, said
    Star India business head of English
    cluster, Jalsha cluster and Channel
    [V] Kevin Vaz.
    Vaz said that while the channel
    introduced a lot of classics and got
    the viewers closer to the category
    through shows like ‘The Walking
    Dead’, ‘Breaking Bad’, ‘The X-Files’,
    ‘Prison Break’ and more, in May this
    year, two big changes were made.
    Firstly, the company changed the
    entire packaging of the channel to
    make it look edgier, by adapting the
    international FX channel packaging.
    Secondly, it came up with the idea of
    ‘First on FX’.
    “The earlier notion about the channel
    was that FX plays shows that have
    already been aired on other channels.
    Starting May onwards, we came up
    with this bold statement that
    everything will be ‘First on FX’.
    That’s when we launched 50 new
    shows, along with the upcoming
    shows, which the audiences will see
    for the first time,” Vaz said.
    Taking FX to the next level
    Vaz believes that the new packaging,
    programming and edgier content have
    taken the channel a notch higher. Now
    the plans are to take it to the next
    level.
    “We have a great mix of comedy,
    political dramas, musicals,
    psychological thrillers, romantic
    dramas, and science fiction during the
    weekdays. To take it to the next
    level, starting October, we are coming
    up with the day-and-date release of
    the latest seasons of four of the most
    iconic shows, along with the US,
    during the weekends as a part of soon
    to be launched ‘FX Torrents’,” Vaz
    informed.
    The slot, ‘FX Torrents’, will air shows
    including ‘Homeland’ season 5, ‘Dr.
    Who’ season 9, ‘Empire’ season 2 and
    ‘The Affair’ season 2.
    Incidentally, following the success of
    back-to-back binge format that the
    company experimented with ‘Star
    World Binge’, FX also launched ‘FX Top
    Rated’ on 29 August, where viewers
    can watch shows back to back. These
    include shows like ‘Madmen’ (season
    7), ‘Louie’ (S5), ‘Last Man on
    Earth’ (S1), ‘Homeland’ (S4), ‘Doctor
    Who’ (S8) and ‘Wayward Pines’, ‘Sons
    of Anarchy’, ‘American Horror Story’
    and more.
    “All the biggest and critically
    acclaimed shows with IMDB rating of
    over 7 curated and played as a strip
    for people to binge-watch during the
    weekends,” said Vaz. “So every
    weekend, there is a full doze of
    entertainment with ‘FX Torrents’ in
    the night and ‘FX Top Rated’ during
    the days.”
    FX HD launch
    Star India is also ready to launch the
    high-definition feed of the channel by
    the third week of September.
    “Within the next three weeks, we will
    launch FX HD across all operators.
    That’s where we will take FX edge to
    the next level as a lot of these shows
    are visual delights because of the
    effects. So by the third week of
    September, we will launch FX HD,” Vaz
    said.
    TelevisionPost.com had reported
    earlier that the company was planning
    to launch FX HD by July 2015.
    However, the plans got delayed by two
    months.
    Content mix
    With the promise of 50 new shows
    starting May 2015, the channel has
    output deals with Fox, Disney and
    Sony, and has hand-picked shows from
    CBS, BBC and NBC.
    Star India is trying to push for more
    exclusive deals. “So once we acquire a
    show, we also get all the future
    seasons of the show,” explained Vaz.
    Audience profile
    While Star World is for family viewing,
    FX is for a group of audience that
    specifically wants cult and critically
    acclaimed shows.
    Said Vaz, “We saw a big and growing
    audience that wants cult and critically
    acclaimed shows. This audience has
    more enhanced taste and is much more
    evolved from the regular core English
    viewer. They consume shows that are
    more evolved and layered, shows
    typically airing on American cable. FX
    is a dedicated channel catering to this
    audience.”
    http://www.televisionpost.com/television/stars-big-boost-to-fx-day-and-date-premieres-of-4-shows-hd-launch-in-sep/

  2. but Tatasky first DTH who’s adding this channel.

  3. I think FX HD is sure in Dish TV and D2H .. 😛

  4. i think now 4 HD channels coming soon on Tatasky.
    ZEE CAFE HD
    MOVIES NOW HD
    HISTORY TV18 HD
    FX HD

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