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Subhash Chandra’s Living Ent. to launch 5 channels; eyes Rs 1000 crore revenue

Essel Group’s Living
Entertainment to launch 4
channels; Living Foodz to
roll out on 11 Sep

MUMBAI: Essel Group’s Living
Entertainment is launching four
channels in the lifestyle genre under
the ‘Living’ brand.

Living Foodz will be the first to kick
off. The food and lifestyle channel is
scheduled to launch on 11 September.
The other three channels planned for
launch are Living Rootz, Living Homez
and Living Travelz.

Living Foodz will be available on cable
and DTH platforms in dual feed (Hindi
and English).

Await detailed report…

Essel Group’s Living Entertainment to launch 4 channels; Living Foodz to roll out on 11 Sep




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  1. MUMBAI:
    Essel
    Group’s
    Living
    Entertainment
    is
    looking
    at
    launching
    five
    new
    channels
    in
    the
    Indian
    market.
    The
    first
    channel
    to
    go
    on
    air
    will
    be
    an
    international
    food
    and
    lifestyle
    channel
    christened
    Living Foodz. Hitting Indian airwaves
    on 11 September, 2015, this
    foodtainment channel will have dual
    feed in Hindi and English.
    Additionally, the group also plans to
    launch Zee Living in India, which is
    already an established channel in the
    US. Apart from this, channels that
    will be launched under the Living
    Entertainment’s umbrella are: Living
    Rootz, which will concentrate on the
    rich civilization of the country, Living
    Homez focusing on home décor and
    Living Travelz, which will emphasise
    on the traveling aspect. The launch
    dates of these four channels have not
    yet been decided.
    What’s more, the Living network,
    which has generated revenues of Rs
    80 crore from global operations, is
    eyeing global revenue of Rs 1000
    crore in the next four years.
    “In the next six months, we will add
    Rs 30 crore from India operations,
    which will take our business to around
    Rs 110 – 115 crore. In next four
    years, Living network will reach the
    Rs 1000 crore mark,” informed Zeel
    and Essel Group chairman Dr Subhash
    Chandra.
    According to him, 12 – 13 per cent of
    the global television viewership comes
    from the lifestyle category, while in
    terms of revenue generation the
    percentile goes up to 18 to 20 per
    cent, hence offering a huge space to
    explore.
    “This is yet another endeavour from
    our group to bring the world closer
    through entertainment. Living is all
    about global mindsets and
    experiences. This is also in line with
    our group philosophy of ‘Vasudhaiva
    Kutumbakam’ – The world is my
    family. Our group has always believed
    in creating not just great content but
    building genres and brands that are
    milestones,” he added.
    According to Dr Chandra, the American
    market, where Living network’s Zee
    Living has already established itself,
    is the most closed economy. “I have
    no hesitation in saying that, though
    people say US is the father of market
    economy, it’s the most closed
    economy I have ever seen in my life.
    We had to tussle hard to get
    distribution and even today out of 110
    million homes, we managed to reach
    only 30 million homes,” he asserted.
    Zeel MD & CEO Punit Goenka added,
    “With Living, we intend to make global
    content for global audiences. This will
    be for the first time ever that
    original content from India will be
    available to audiences across the
    globe. We are very proud to present
    this new form of entertainment to our
    audiences.”
    Drawing light to the business
    aspiration of the first channel to be
    launched from the bouquet, Goenka
    said, “Living Foodz will be a profitable
    from year one. Given the quality and
    content we have, I am sure of the
    fact that Living Foodz will go a long
    way.”
    Living Foodz will specialise in
    exploring the evolving social status of
    food: moving out of the confines of
    the conventional kitchen into a world
    of entertainment and adventure with
    food. Having food at its core, Living
    Foodz will explore different
    perspectives towards food and the way
    it touches people – from lifestyle,
    travel, wellness to food infotainment
    and reality.
    “Living is our endeavour to showcase
    audiences with great lifestyle
    content. Growth of digitisation is
    leading to fragmentation of
    audiences, thereby creating an
    opportunity for differentiated and
    genre specific content. Moreover,
    increasing digital households are
    giving rise to increased audience
    expectations and demand for more
    diverse viewing opportunities. Under
    this scenario we are providing Living
    Foodz to people who love exploring and
    knowing more about food,” opined Zee
    Living – India & APAC CEO Piyush
    Sharma.
    Sharma further informed that the
    network will launch an app in six
    months’ time as well as a website in
    the next two months. “The channel
    will have 100 per cent original
    content,” he added.
    Speaking to Indiantelevision.com,
    Living Foodz business head Amit Nair
    said, “We will have 80 per cent of
    Indian content, while 20 per cent will
    be English. The entire programming
    will be in-house. We have a very good
    in-house team who will handle that
    part.”
    In terms of marketing, the channel
    will emphasize more on digital
    platforms while there will be a 360
    degree presence.
    For the Indian market, Living Foodz
    will be the international food &
    lifestyle channel that will have a
    universal feel and will appeal to new
    age groups in digital households. The
    core audience set will comprise the
    well travelled and connected people
    with high interest level of food.
    The launch of Living Foodz will also
    mean curtains down for Zee’s Khana
    Khazana channel. “We are proud of
    the achievements and accolades Khana
    Khazana has garnered so far but now
    we believe audiences’ taste has
    changed and hence we decided to come
    up with Living Foodz. We will use
    Khana Khazana content and re-
    package it for our digital platforms,
    but since Living Foodz is going to have
    100 per cent fresh content we cannot
    have its content on television,” said
    Sharma.
    The shows that Living Foodz is
    launching with are: Food Xpress:
    Rocky & Mayur, Chef on
    Wheels, Vickypedia, with Chef Vicky
    Ratnani, The Great Indian Rasoi with
    chef Ranveer Brar , Good Food
    America and Peggy’s Kitchen Cures.
    The channel will be available across all
    direct-to-home (DTH) platforms like
    Dish TV, Tata Sky, Airtel Digital TV
    and Videocon d2h as well as leading
    cable networks.
    Living Entertainment in India will be
    an extension of the Living network
    belonging to Essel Group, which
    already exists in international
    markets.
    http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/zeel-living-ent-to-launch-foodtainment-channel-living-foodz-on-11-sept-150903

  2. Essel Group’s Living
    Entertainment to
    launch foodtainment
    channel Living Foodz

    MUMBAI:
    Essel
    Group’s
    Living
    Entertainment
    is
    all
    set
    to
    launch
    an
    international
    food
    and
    lifestyle
    channel.
    Christened
    Living
    Foodz,
    the
    foodtainment
    channel
    will
    have
    dual
    feed
    in
    Hindi
    and
    English
    and
    will
    launch on 11 September.
    The channel will specialise in exploring
    the evolving social status of food:
    moving out of the confines of the
    conventional kitchen into a world of
    entertainment and adventure with
    food.
    Zeel and Essel Group chairman Dr
    Subhash Chandra said, “We are very
    proud to present Living networks in
    India. This is yet another endeavour
    from our group to bring the world
    closer through entertainment. Living
    is all about global mindsets and
    experiences. This is also in line with
    our group philosophy of ‘Vasudhaiva
    Kutumbakam’- The world is my family.
    Our group has always believed in
    creating not just great content but
    building geres and brands that are
    milestones.”
    Having food at its core, Living Foodz
    will explore different perspectives
    towards food and the way it touches
    people – from lifestyle, travel,
    wellness to food infotainment and
    reality.
    Living Foodz will resonate with Zeel’s
    corporate brand positioning of
    ‘Vasudhaiva Kutumbakam’ (The world
    is my family) with an energetic
    programming mix. For the Indian
    market, Living Foodz will be the
    international food & lifestyle channel
    that will have a universal feel and will
    appeal to new age groups in digital
    households. The core audience set will
    comprise the well travelled and
    connected people with high interest
    level of food.
    Zeel MD & CEO Punit Goenka added,
    “With Living, we intend to make global
    content for global audiences. This will
    be for the first time ever that
    original content from India will be
    available to audiences across the
    globe. We are very proud to present
    this new form of entertainment to our
    audiences.”
    The channel will be available across all
    direct-to-home (DTH) platforms like
    Dish TV, Tata Sky, Airtel Digital TV
    and Videocon d2h as well as leading
    cable networks.
    Living Entertainment in India will be
    an extension of the Living network
    belonging to Essel Group, which
    already exists in international
    markets.
    “Living is our endeavour to showcase
    audiences with great lifestyle
    content. Growth of digitization is
    leading to fragmentation of
    audiences, thereby creating an
    opportunity for differentiated and
    genre specific content. Moreover,
    increasing digital households are
    giving rise to increased audience
    expectations and demand for more
    diverse viewing opportunities. Under
    this scenario we are providing Living
    Foodz to people who love exploring and
    knowing more about food,” opined Zee
    Living- India APAC CEO Piyush
    Sharma.
    Await detailed report…
    http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/zeel-living-ent-to-launch-foodtainment-channel-living-foodz-on-11-sept-150903

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