Sun TV launches 4 ad-free action movie channels
The action movie genre has suddenly started to heat up with big media players eyeing the rapidly expanding market.
The latest to join the bandwagon is South Indian media major Sun TV network. The Kalanithi Maran-owned media conglomerate has launched four action movie channels in the four southern states starting today.
Interestingly, all the channels – Sun Action in Tamil, Gemini Action in Telugu, Suriyan TV in Kannada and Surya Action in Malayalam – are ad free.
“With this launch, we are entering into the ‘ad free’ pay channel world and also the new genre of ‘action movie’ is added to the existing genres of general entertainment, movies, music, news, kids and comedy,” the company said.
Earlier, UTV had launched UTV Action in Hindi and UTV Action Telugu. Star India is also launching a Hindi and an English action movie channel within two months.