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TAM week 40: Star Plus leads Hindi GEC genre with 3 shows at top

MUMBAI: In the Hindi general entertainment channels (GECs) genre,
Star Plus continued to lead the pack, witnessing a rise in ratings as three of
its prime time shows showed up in the top three slots. On the other hand, Colors
grabbed the second slot and witnessed
downfall in the ratings in week 40 of
TAM Media Research data.
Leading the genre, Star Plus garnered
248 GRPs against the 235 GRPs in
week 39. Colors witnessed a downfall
and bagged the second position with
228 GRPs in week 40 as against 234
GRPs in the previous week.
Zee TV, at number three, saw a fall in
its ratings. The channel had
registered 157 GRPs in previous week,
which went down to 137 GRPs in week
In the fourth spot, Sab recorded 135
GRPs, followed by Life OK with 132
GRPs in the fifth position. Sony
Entertainment Television was seen at
the sixth position with 109 GRPs.
&TV came in seventh with 63 GRPs in
week 40 as against 58 GRPs in week
In top five programmes of Hindi GECs,
Star Plus’ three prime time shows Diya
Aur Baati Hum, Yeh Hai
Mohabbatein and Saath Nibhana
Saathiya grabbed the first, second
and third slots respectively.
While Diya Aur Baati Hum led the chart
with 4.31 TVR, Yeh Hai
Mohabbatein garnered 4.2 TVR
and Saath Nibhana Saathiya secured
4.03 TVR.
Zee TV’s Kumkum Bhagaya and
Colors’ Swargini grabbed the fourth
and fifth slots with 3.75 TVR and 3.7
TVR respectively.

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