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Tata Sky partners Suniel Shetty to launch interactive service for fitness enthusiasts

MUMBAI: Eyeing a larger share of revenue from the Value Added Services (VAS) and VOD (Video on Demand) pie Direct-to-home (DTH) operator Tata Sky has partnered with Suniel Shetty and Adarsh Gupta’s lifestyle and health
initiative Brilliant Living TV to launch a fitness-based interactive service – ‘Actve Fitness.’
According to sources, Tata Sky’s
revenue from VAS and VOD services
currently stands at Rs 300 crore per
year.
The new service will allow subscribers
to get access to fitness trainers and
wellness experts 24×7 at the cost of
Rs 59 per month.
The DTH operator recently added
‘Actve Fitness’ to their bouquet of
VAS. While on-air fitness programs
have been tried many times on TV,
this is the first time a DTH player in
India has introduced an on demand
fitness solution for its customers.
The new service was unveiled by
Salman Khan, who also explained the
advantages of Actve Fitness from a
fitness enthusiast’s perspective.
Tata Sky chief commercial officer
Pallavi Puri says, “In line with our
attempt to keep innovating the VAS
section, we are constantly
researching. Our research showed
that our users are very health
conscious. They want to look fit and
live a healthy lifestyle. But not
everyone has the access to gyms,
fitness equipments or proper trainers.
Even if they have access to such
facilities, availability of convenient
time becomes an issue for many who
lead a busy life. I would say this
service is a smarter and personalised
way to take control of one’s health
from the comfort of your homes.”
Effective 5 October, Tata Sky
subscribers will be given a ‘missed call
number’ that will lead them to
activate this new service. Interested
users can also send SMS requests, or
log in to the DTH player’s website, or
subscribe to the service through their
television sets. Puri expects the
service to appeal to their customer
base from all demographies.
Apart from creating a buzz by inviting
Khan for the launch, Tata Sky has
also put in place a marketing strategy
for the new service. “We are
targeting communication towards our
customers through our landing
channel No 100, which will showcase
advertisements informing viewers
about the new service. We are also
looking digital promos, and tele-
calling as ways to promote the service
among our customers,” explains Puri.
Puri further adds that having Brilliant
Living TV as a partner broadened their
scope and quality of the content they
can offer through the service.
“Brilliant Living TV is delighted to be
associated with Tata Sky to bring
Actve Fitness to Indian homes. Our
focus has been on creating passion
and excitement for fitness amongst
all Indians by guiding them through
fitness exercises such as work-out
videos, yoga and meditation. Now for
the first time these services will be
available to viewers at home through
a DTH platform,” said Brilliant Living
TV founder Adarsh Gupta.
Available in both Hindi and English,
the content for the service has been
curated by Brilliant Living TV, with
Suniel Shetty being an active part of
it. “With the inception of Brilliant
Living TV, we could gather industry
experts under one roof and with the
help of Tata Sky Actve Fitness we are
able to reach out to the mass.
Continuing my effort, I am looking
forward to a healthy India in the near
future,” says Shetty.
Shetty has roped in celebrity fitness
trainers like Yasmin Karachiwala,
Kaizzad Capadia, Abbas Ali and Grand
Master Shifuji amongst others for
Actve Fitness. Each of them have
shared workout and yoga sessions,
self-defence and celebrity fitness
tips that anyone can follow at home,
without the need of any professional
equipment. The interactive service
also lets one set a Weight Tracker and
check the Calorie Counter for the
kind of food they consume.
Each day of the week will focus on a
different body part for exercising,
with Monday dedicated to full body
workout. Apart from that, the service
also offers half hour modules for the
subscribers, who can choose from a
category of wellness regimes to
customise according to their needs.
Specials include different schools of
yoga such as Ashtang yoga, Vinyasa
Yoga, Hatha yoga; meditation, work
outs like a kickboxing, fusion martial
arts, and more. They also offer
women’s special fitness trainings
that cover self-defence, dance
workout and event pre-natal yoga.
http://www.indiantelevision.com/dth/dth-operator/tata-sky-looks-to-up-vas-vod-revenue-partners-suniel-shetty-for-fitness-service-151004




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  1. MUMBAI: Direct-to-home (DTH)
    operator Tata Sky has teamed up with
    Brilliant Living TV, a Suniel Shetty
    and Adarsh Gupta initiative, to launch
    a fitness-based interactive service
    called ‘Actve Fitness’.
    It will be a 24X7 full-screen service,
    accessible at a fee of Rs 59 per month
    in Hindi and English.
    The first-of-its-kind fitness training
    service on a DTH platform will enable
    subscribers to access a world of
    fitness experts that train the
    country’s film-stars, from the
    comfort of their homes.
    The interactive service was launched
    by Bollywood star Salman Khan in the
    presence of Shetty, Gupta and Tata
    Sky chief commercial officer Pallavi
    Puri.
    “There is a growing desire to find
    solutions that help manage the
    challenges of a fast-paced and
    demanding lifestyle. Staying fit and
    healthy is one of the top priorities.
    However, not everyone has access to
    right exercising regimes or trainers
    across the country. It is this insight
    that triggered the Actve Fitness
    service, where we offer celebrity
    fitness experts who will help our
    subscribers to stay fit. A smarter and
    personalised way to take control of
    one’s health from the comfort of
    your homes,” Puri said.
    The service will see fitness trainers
    like Yasmin Karachiwala, Kaizzad
    Capadia, Abbas Ali, Grand Master
    Shifuji and others sharing workout,
    yoga sessions, self-defence and
    celebrity fitness tips that any
    individual can follow at home, without
    the need of any professional
    equipment.
    The interactive service will also allow
    one to set a weight tracker and check
    the calorie counter for the kind of
    food they consume.
    “Brilliant Living TV is delighted to be
    associated with Tata Sky to bring
    Actve Fitness to Indian homes. Our
    focus has been on creating passion
    and excitement for fitness among all
    Indians by guiding them through
    fitness exercises such as workout
    videos, yoga and meditation. Now for
    the first time, these services will be
    available to viewers at home through
    a DTH platform,” Brilliant Living TV
    founder director Adarsh Gupta said.
    The daily training programme
    comprises video tutorials and practice
    sessions in yoga, workout, nutrition,
    self-defence and meditation practised
    by the industry leaders with
    anecdotes and insights.
    Brilliant Living TV mentor Suniel
    Shetty said, “My passion was to
    extend a fit and healthy lifestyle to
    people around me. With the inception
    of Brilliant Living TV, we could gather
    the industry experts under one roof
    and with the help of Tata Sky Actve
    Fitness, we are able to reach out to
    the mass. Continuing my effort, I am
    now looking forward to a healthy
    India in the near future.”
    Features of ‘Tata Sky Actve Fitness’:
    Each day of the week will focus on a
    different body part, making the
    regime a holistic one.
    Monday: Full Body Day
    Tuesday: Lower Body Day
    Wednesday: Core & Abs Day
    Thursday: Upper Body Day
    Friday: Stretch & Breathe Day
    Saturday: Best of the Week
    Sunday: Rest day
    Every day, there will be a 30-minute
    video episode within each of the
    categories which the subscribers can
    choose to follow for their daily dose
    of wellness.
    http://www.televisionpost.com/dth/tata-sky-partners-suniel-shetty-to-launch-interactive-service-for-fitness-enthusiasts/

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