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Tata Sky to expand in southern States

Riding on star appeal and
endorsement, Direct-to-Home (DTH)
service provider Tata Sky says its
logging healthy growth rates in south
India with its innovative offerings and
expanding bouquet of channels in the
regional languages.
“Telugu superstar actor Mahesh Babu,
Kannada actor Sudeep and Malayalee
actor Mohanlal have given a good push
to help us close the gap with
competition and improve recall and
brand strengthening,” said Malay
Dikshit, Chief Communication Officer,
Tata Sky.
With digitisation phase-III expected
by the end of this year and about
1,200 towns in the south to be
covered, Tata Sky sees big
opportunities in helping the cause of
digitisation in the southern market
and further consolidate. At present,
the service brings in 95 per cent of
channels to home subscribers, he told
BusinessLine .
Focus points
In the coming year, the focus will be
on meeting the demands of the urban
consumer, be ready to provide service
in tier-II and -III towns and promote
the different channel packages on
offer, he said.
The company has been able to achieve
the preferred brand status in both
Andhra Pradesh and Telangana,
offering 24 out of 30 Telugu
channels. The My 99 (Naa 99) pack
launched in April, which gives the
subscriber various regional channels
along with the base pack, has helped
push up subscriber base by over 50 per
cent, he said.
With the 24×7 regional customer care
service available to remote villages
and towns, the DTH player has gained
market share in Kurnool, Guntur,
Ananthapur, Srikakulam,
Vizianagaram and Tirupathi in AP, and
Warangal, Adilabad, Mahbubnagar,
Medak, Nizamabad in Telangana.
Healthy growth
Tata Sky has over 14.5 million
subscribers across the country and is
posting a healthy double-digit
growth, Dikshit added.

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