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Ten Sports Network unveils new corporate brand identity

MUMBAI: ZEEL-owned Ten Sports
Network has unveiled a new corporate
brand identity for the sports
network. The initiative coincided with
the start of the India–Zimbabwe
series.
The network launch is the first phase
of the branding exercise where all
existing channels are consolidated
under the umbrella of Ten Sports
Network.
This is the first time Ten Sports
Network will have a separate logo. In
fact, the company has only now
started using the Ten Sports Network
name. The company was earlier known
as Taj Television.
Ten Sports Network, which owns and
operates Ten Sports, Ten Cricket, Ten
Action, Ten Golf and Ten HD, recently
got the approval from ministry of
information and broadcasting (MIB) to
rename its channels except Ten
Cricket.
Ten Sports had applied to the MIB for
renaming Ten Sports as Ten 1, Ten
Action as Ten 2, Ten Golf as Ten Golf
HD, and Ten HD as Ten 1 HD. It is also
looking to expand its portfolio by
launching more channels, particularly
in the HD space.
The sports network plans to do
sequential branding for its sports
channels a la Star Sports. However, a
final decision on that has not been
taken yet.
Ten Sports Network holds long-term
broadcast rights to five cricket
boards, WWE, and exclusive broadcast
rights to the US Open, ATP events,
WTA, Ryder Cup, US PGA
Championships, European PGA Tour,
Asian Tour, and the Tour De France.
It also holds rights to a slew of
football properties including the UEFA
Champions League, UEFA Europa
League, I League, Ligue 1, Copa Del
Rey, German Cup, Capital One Cup,
Sky Bet Football League and A-
League.
http://www.televisionpost.com/television/ten-sports-network-unveils-new-corporate-brand-identity/




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  1. MUMBAI:
    Sports
    broadcaster
    Ten
    Sports,
    which
    is
    airing
    the
    India
    vs
    Zimbabwe
    ODI
    series
    that
    kickstarted
    today
    (10
    July),
    has
    also
    unveiled
    its
    new
    logo
    on
    the
    occasion.
    After
    the
    dismal
    performance
    of
    the
    ‘Men
    in
    Blue’ in the Bangladesh tour, this
    India tour of Zimbabwe has become an
    all-important series for both the
    audience as well as the broadcaster.
    What’s more, the broadcaster is
    targeting ad revenues in excess of Rs
    20 crore from the series.
    Ten Sports and Taj TV global CEO
    Rajesh Sethi, “It is a step forward in
    consolidating all the channels under
    one uniform network and project the
    organization value to strive further,
    break new grounds, surpass our limits
    and achieve the unattained. The belief
    is articulated in our new network logo
    design which is synonymous to all
    kinds of sports and its belief of
    genesis to victory and the idents and
    new design was developed completely
    by the internal team.”
    The network also informed
    Indianelevision.com that an elongated
    and extensive research was conducted
    by the internal team before launching
    the logo.
    Sethi further added, “The interest in
    this series is very high, which is
    visible through the fact that around
    60 per cent of our inventory has
    already been sold, this in spite of not
    having the more sellable names in the
    team. We are able to command a rate
    of Rs 3 to 3.5 lakh between ODIs and
    T20s per 10 second. We expect the
    revenue for this series to be well over
    Rs 20 crore with brands like Fogg,
    Karbonn and Pay You already being
    associated with the series,” said
    What could very well be the beginning
    of the end for the Dhoni era, this
    series pitches players who have been
    on the fringes or are making
    comebacks under a new captain.
    Zimbabwe that gave a respectable
    performance against Pakistan in May
    can’t be treated as push overs any
    more.
    As official broadcasters of the event,
    Ten Sports is looking to tap into the
    vast opportunity that the series
    brings along.
    On the production front, the channel
    has started its studio show Straight
    Drive, which will boast of star
    analysts such as Arun Lal, Atul Wassan
    and Charu Sharma. The show will see
    pre, mid and post-match round ups.
    To market the series, the channel has
    tied up with the upcoming movie
    Drishyam. It is also conducting fan
    engagement activities like contests
    and quizzes on various social media
    platforms.
    The channel feels that this could well
    and truly be the moment of truth for
    the evolution of cricket in the
    country and the series presents both
    a challenge and an opportunity for the
    ‘New Blues.’

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