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Times Network to launch property channel Property Now

MUMBAI: Times Group-owned
television network Times Network is
planning to expand its fleet of
channels by launching a property
channel called Property Now in the
third quarter of the calendar year, a
source told TelevisionPost.com.
The channel is tentatively planned to
be launched between 15 August and 1
September. The launch date, however,
has not yet been finalised, the source
Property Now, which will be India’s
first pan-India property channel, will
be a free-to-air (FTA) channel
initially. Currently, Spin TV is the
only property channel, but it is
limited to only Gujarat and
With Times Group running a property
website Magicbricks.com, it was only
natural that it would launch a
property TV channel. The company
also runs a property supplement Times
The channel will initially focus on key
urban markets. Its programming will
dwell on properties, interiors, and
international designs, among other
When contacted, Times Now MD and
CEO MK Anand declined to comment on
the news.
Times Network operates six channels,
namely Times Now, ET Now, Zoom,
Movies Now, MN+ and Romedy Now.
Currently, most of the business news
channels have property shows as part
of their content line-up. CNBC TV18
has Prime Property, ET Now has The
Property Guide, and NDTV Profit has
Property Show.
Allied Media COO PM Balakrishna said
that there is a market for property
channels. “I will wait and watch to
see how the content engages and
motivates viewers to watch this
channel. It will also be interesting to
see their advertising formats. There
are builders who will be keen to see
their property on TV. Hence, it all
depends on how innovative Property
Now becomes,” he said.
Currently, most real estate content
consumption is happening on print in
the form of advertising or editorial
and on property websites. “There is a
need for this kind of a channel, but
how that is going to translate into
television content will be the real
challenge,” he added.
Balakrishna feels that Times Group’s
biggest advantage is its presence
across all three verticals—print, TV
and online. “They have a print
product, an online portal and now this
channel, so it will in a way complete
the cycle for them. The biggest
advantage for Times is the bundling
that they can do,” he noted.

Times Network to launch property channel Property Now


Add a Comment
  1. [quote=’MJ786′ pid=’38258′ dateline=’1435742714′]
    If they launch food channel , wonder what will be the name? Lunch Now? Dinner Now? or Food Now?

    May be “food Time Now” or “Eat Now”… “Cook Now” … 😆

  2. If they launch food channel , wonder what will be the name? Lunch Now? Dinner Now? or Food Now?

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