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Top 2 GECs witness fall in viewership; Max regains leadership in Week 33

MUMBAI: The Independence Day
weekend occasioned mixed ratings for
the Hindi general entertainment
channels (GECs) as the top two in the
genre witnessed a fall in viewership.
In the Hindi movie genre, Sony Max
once again took the top spot.
As per BARC data for the week ended
21 August, leading Hindi GEC Star Plus
witnessed a dip in ratings. Colors, the
second-placed channel on leader
board, also saw a slight dip in
Star India’s second Hindi GEC Life OK
was the only other channel among the
top five to see a drop in viewership.
On the other hand, both Zee TV and
SAB TV saw gains in their respective
viewership during the week.
Top five shows
Zee TV’s ‘Kumkum Bhagya’ once again
was the week’s top-rated show as it
saw a surge in ratings.
Week 33 saw Colors occupy three
spots on the list of top five shows.
Meanwhile, Star Plus’ top show ‘Saath
Nibhana Saathiya’ witnessed a big
drop in ratings, which displaced it
from the No. 1 position.
Both the second and third spots went
to Colors for its shows ‘Sasural Simar
Ka’ and ‘Udaan’ respectively. The rise
in the ratings of ‘Udaan’ displaced
Star Plus’ show ‘Yeh Hai Mohabbatein’
from the fifth position.
‘Saath Nibhana Saathiya’, meanwhile,
dropped to the fourth position in Week
33, followed by Colors’ ‘Swaragini’ at
the fifth spot.
Hindi movies
Sony Max regained its leadership in
the Hindi movie genre, pipping Star
Gold, which slipped to the third spot,
courtesy of a fall in viewership.
Meanwhile, Zee Cinema went up a spot
to be No. 2, having seen a marginal
rise in ratings in Week 33.
Top five movies
Max continued to dominate the chart
by having three movies in the top five.
The surprise of the week, however,
came from UTV Movies, which took the
leadership position by airing the
Akshay Kumar-starrer ‘Gabbar is
A close second in terms of ratings was
‘Hamari Adhuri Kahani’ on Max
featuring Vidya Balan, Emraan Hashmi
and Rajkumar Rao.
Zee Cinema took the third spot,
courtesy of family drama ‘Hum Saath
Saath Hain’. In the previous week
too, Zee Cinema had managed to
garner the third position by airing yet
another classic family drama ‘Hum
Aapke Hain Kaun’.
The fourth and fifth spots once again
went to Max, thanks to ‘Rowdy
Rathore’ and ‘Mr X’ respectively.

Top 2 GECs witness fall in viewership; Max regains leadership in Week 33

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