nail biting match. While the winning
team is celebrating, the other happy
party is its official broadcaster Star
India, which seems to have made
moolah aplenty from the property.
Sources close to the development
gave Indiantelevision.com an
assessment that the broadcaster
succeeded to generate revenue to the
tune of Rs 55 crore.
While the native sport always had an
enormous fan following in the
country, what it lacked was proper
packaging. When packaged in an
alluring manner, the sport garnered a
cumulative reach of 435 million in its
debut season. In terms of viewership
too, the sport managed to surprise
many as it garnered annual viewership
of 128 GVTs.
This year, the ratings have propelled
and after 49 matches, the tourney
garnered 1.25 TVRs compared to 0.81
TVRs of 2014. The average reach has
also inclined from 3.74 per cent to
4.43 per cent. The time spent has
gone up in the 2015 edition to 20.41
minutes compared to 16.88 minutes as
per TAM Sports analysis.
While Star retained the title
sponsorship with Star Sports, the
broadcaster successfully roped in
eight associate sponsors on board viz.
TVS, VIP Frenzie, Bajaj Electricals,
Thums Up, State Bank Of India,
Flipkart, Government of India
Department of Atomic Energy (DAE)
and Mahindra Jeeto. On the other
hand, while Radio Mirchi associated
with Pro Kabaddi as radio partners,
Britannia became the referee partner.