Viacom18 will launch Comedy Central, the sixth channel from the stable, on 23 January.With the launch of the channel, Viacom18 will mark its presence in another under-served genre –English comedy. “Given its rich library of world class shows and distinct positioning, we are confident of Comedy Central establishing itself as one of the dominant players in the English entertainment space in Indian television,” said Viacom18 group CEO Haresh Chawla.
The channel’s brand philosophy, developed internally, is ‘Laugh It Off’. The TG is 15+ SEC, A,B Metros.
Comedy Central expects to be available in 20 million homes, across analogue and digital cable and DTH platforms. On DTH, it will be available on [color=#0000ff]Dish TV and Airtel Digital initially[/color], but within two months the aim is to be on all the direct-to-home (DTH) platforms