MUMBAI: DTH operator Videocon d2h has continued with its association as the principal sponsor for the Mumbai Indians (MI) franchise for the third continuous season of the Indian Premier League (IPL), which kicks off next week. The logo of Videocon d2h will feature on the front of the jersey of Mumbai Indians players. The collaboration is part of Videocon d2h’s effort to promote sports and engaging with a wider audience. Videocon d2h CEO Anil Khera said, “We are happy to continue with our association with the Mumbai Indians team for IPL 8. Videocon d2h provides entertainment to millions of Indians and there is no bigger cricketing entertainment platform than the IPL. We are hopeful of garnering greater visibility for our brand and are looking forward to another eventful year through this partnership.” A Mumbai Indians spokesperson said, “Our long-standing association with Videocon d2h reinforces the strength of brand Mumbai Indians and the unique value proposition it provide for its sponsors.” Videocon d2h also supports and promotes sports initiatives across the country, which include principal sponsorship of Indian Super League (ISL) team FC Goa and Hockey India League (HIL) team Dabang Mumbai.
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