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Vivo formally announces IPL’s Title Sponsorship for the next two years

In the coming two seasons
(2016 and 2017), vivo and IPL
will have extensive cooperation
in terms of sports events, on-
ground activations, media
exposure and marketing
Vivo has formally announced its
association with BCCI for title
sponsorship of the Indian
Premier League (IPL). In the
coming two seasons (2016 and
2017), vivo and IPL will have
extensive cooperation in terms
of sports events, on-ground
activations, media exposure and
marketing campaigns. Cricket
fans across India and around
the world will enjoy IPL
brought by BCCI and vivo.
Speaking on the occasion,
Anurag Thakur, Honorary
Secretary of BCCI, said, “We
welcome vivo Mobile India on
board to India’s most awaited
event, the Indian Premier
League. IPL is all about
opportunities and exhibition of
talent and with vivo coming in
as the title sponsor it is yet
another initiative to showcase
a brand which is young, full of
life and looking for a platform
to showcase its talent. Just
like the IPL, vivo in a very
short span have created a niche
and legacy in the smartphone
market and I am sure this will
be a long and enriching
affiliation for both the
stakeholders. ”
“I am excited that we got the
title sponsorship of the
tournament as vivo-IPL, thus
cementing a two year
partnership between two brands
which enjoy an iconic status
not only in India but globally.”
Announcing this successful
association, Alex Feng, CEO of
vivo Mobile India said, “Vivo is
the pioneer of Hi-Fi music
smartphone, and we strive to
create smartphones combined
with artistic design and
technological innovation.
Vivo’s spirit is to pursue
excellence and create
surprises. IPL, as the world’s
premium cricket event, is also
creating the ultimate sports
experience to the world. It is
this shared commitment to
excellence that brought IPL
and vivo together.”
Since 2011, vivo has become a
premium global smartphone
brand. As of 2014, vivo is the
5th top smartphone brand in
China, and 10th top smartphone
brand globally. This association
is one essential part of vivo’s
global expansion and Indian
localization strategy. It is the
first, and so far the largest
brand association vivo launched
in India. As 2015 is vivo’s 20th
anniversary, and the first
anniversary in India, vivo-IPL
will make the throttle of vivo’s
development even stronger.
Alex further commented that,
“Vivo is an emerging brand in
India, dedicated to offering
quality products and services to
music lovers, sports
enthusiasts and fashion
pursuers. We always believe in
supporting new talents and
associated ourselves only with
premium events globally. This
investment reiterates how
important Indian market is for
us, and we are confident that
vivo will get returns from our
investment in IPL, and this
association will further
advance our Love India, Love
vivo initiative.”

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