Sony , the music company from Sony Corporation, has announced its association with Yamaha Ray ZR, the latest two-wheeler model from the two-wheeler automotive company Yamaha.
As part of the marketing campaign which commenced on June 24, Sony Music has created and conceptualised an in-house branded music video #RayZRMeraSwag, for Yamaha Ray ZR featuring Aditya Prateek Singh Sisodia, better known by his stage name, rapper Badshah.
The music video comprises of a catchy, hummable song which has been composed, as well as sung by Badshah himself. The lyrics begin with “Let me let me..Let me make you move…”. The song will be used by the brand for all its campaigns, including television and radio. The music video has already clocked over a million views since it went live on YouTube on June 24.
The campaign will be promoted across print, digital, and television. The TV spots will go live from July 1. Meanwhile, the music video will play on air across the following channels — 9XM, 9XM Jalwa, Zoom, B4U, MTunes HD, Zing, ETC Bollywood, Masti, and Bindass Play, about nine or 10 times on a rotational basis for a minimum of two weeks, and on direct-to-home (DTH) channels such as Tata Sky, Airtel D2H and Dish TV for the same time period. The song has been also serviced to all music streaming sites like Gaana, Saavn, Hungama, Wynk, and iTunes.