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why Espn HD and star cricket HD not on all DTH

i have one question regarding this.as we know espn hd and star cricket hd channels are available on tatasky,videocon d2h, reliance dth.
and i know these 3 dth have low subscriber base compared to airtel, dishtv, sun dth.and i think that is why they are not able to negotiate the price issues on these 3 dth
what you guys say.

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  1. in HD arena i do not think sd has more customers and also airtel not many hd users.slowly they are growing.dishtv has bad relation with espn star now.

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