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Zee Anmol has acquired rights from Imagine TV to air ‘Bandini’

MUMBAI: Zee Entertainment
Enterprises Ltd’s (ZEEL) free-to-air
channel Zee Anmol has acquired the
rights to the fiction property
‘Bandini’ from the now-defunct
Imagine TV (earlier NDTV Imagine).
Produced by Balaji Telefilms, the show
aired in January 2009 on NDTV
Imagine and boasted a cast featuring
Ronit Roy and others.
‘Bandini’ is the story of a young
girl’s journey and the conflict she
faces at the hands of destiny as she
struggles to fight against the class
and caste divide of society. The
channel claims that it has handpicked
the show as it echoes the Zee Anmol
philosophy of ‘Dil Choo Jaaye’.
The show will premiere on Zee Anmol
on 28 September at 9 pm. The story
binds two strangers together in a
stirring saga of greed, pride, deceit
and traditions, and showcases a young
girl who is forced into a marriage of
convenience with an elderly man twice
her age.
FTA channels generally rely on
content earlier aired on the pay
channels of the network, which are
largely unseen by the FTA audiences.
The move could be seen as a strategy
by Zee Anmol, the top-rated FTA Hindi
GEC, to strengthen its foothold in the
rural markets. This is considering
that the ratings agency BARC is
gearing up to report rural data in the
next month.

Zee Anmol has acquired rights from Imagine TV to air ‘Bandini’

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