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Zee Entertainment acquires Sarthak Entertainment

Zee Entertainment Enterprises
has announced the decision to
acquire 100 per cent equity
stake in Sarthak Entertainment
which operates ‘Sarthak TV’,
an Odia language GEC.
The acquisition shall be from
current shareholders of
Sarthak Entertainment Private
Limited, subject to requisite
regulatory approvals, as an all-
cash deal at a consideration of
maximum of Rs. 115 crore.
With this acquisition, ZEEL has
entered the rapidly expanding
regional market in Odisha.
Sarthak TV, the number 1
player in the entertainment
space in Odisha would
complement ZEEL’s strong
regional bouquet of channels
viz. Zee Marathi, Zee Talkies,
Zee Bangla, Zee Bangla
Cinema, Zee Telugu, Zee
Kannada and Zee Tamizh.
Launched in 2010, Sarthak TV
leads the Odia GEC pecking
order. The channel has been
successful in creating high
quality content catering to the
needs of local audience. It airs
highly successful reality and
non-fiction shows besides
being the market leader in the
fiction segment.
Commenting on the acquisition,
MD & CEO of ZEEL, Punit
Goenka said, “We are pleased
to announce the acquisition of
Sarthak as we continue to
invest in tomorrow. The
acquisition of an already
profitable, market leading
venture is going to be a value
accretive investment in line
with our philosophy of
enhancing shareholder value.
Sarthak will further add to our
formidable bouquet of 33
channels in the domestic
market”.
Sitaram Agrawalla, Founder &
Managing Director of the
Sarthak Group and Raj
Thourani, Director, Sarthak
TV, further added, “It gives us
great pleasure to announce
that Sarthak will now be a part
of India’s leading
entertainment network. Being
the oldest and market leading
network in India, ZEEL would
provide the perfect platform
for Sarthak to grow further in
the future. With a history of
successful operations, we are
sure Sarthak will be a great
value-add for ZEEL”.
http://www.exchange4media.mobi/story.aspx?news_id=60810&section_id=6




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  1. MUMBAI: Zee Entertainment
    Enterprises Ltd (ZEEL) is acquiring
    100 per cent of Sarthak
    Entertainment, which owns and
    operates Odia general entertainment
    channel Sarthak TV, for Rs 115 crore
    (Rs 1.15 billion).
    The all-cash deal will include Rs 15
    crore (Rs 150 million) payable in
    financial year 2017 and 2018, linked
    to certain performance milestones of
    the channel.
    Launched in 2010, Sarthak TV is the
    market leader in Odisha. The other
    players in that market are Tarang TV
    and Colors Odia.
    Other regional channels of ZEEL
    include Zee Marathi, Zee Talkies, Zee
    Bangla, Zee Bangla Cinema, Zee
    Telugu, Zee Kannada and Zee Tamizh.
    ZEEL MD and CEO Punit Goenka said,
    “We are pleased to announce the
    acquisition of Sarthak as we continue
    to invest in tomorrow. The acquisition
    of an already profitable, market
    leading venture is going to be a value
    accretive investment in line with our
    philosophy of enhancing shareholder
    value. Sarthak will further add to our
    formidable bouquet of 33 channels in
    the domestic market.”
    Sarthak Group founder and MD Sitaram
    Agrawalla and Sarthak TV director Raj
    Thourani added, “It gives us great
    pleasure to announce that Sarthak
    will now be a part of India’s leading
    entertainment network. Being the
    oldest and market leading network in
    India, ZEEL would provide the perfect
    platform for Sarthak to grow further
    in the future. With a history of
    successful operations, we are sure
    Sarthak will be a great value-add for
    ZEEL.”
    http://www.televisionpost.com/television/zeel-to-acquire-odishas-sarthak-entertainment-for-rs-115-crore/

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