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ZEEL launches &TV HD in UK as free-to-air channel

MUMBAI: Zee Entertainment
Enterprises Ltd (ZEEL) has launched
the free-to-air, high-definition (HD)
version of its latest Hindi general
entertainment channel &TV for the UK
This makes &TV the first South Asian
channel to offer HD service for free
on Sky platform.
The channel was launched a few
months back in the UK at a gala event
where Bollywood star Shah Rukh Khan
and ZEEL MD and CEO Punit Goenka
were present.
ZEE Network Europe CEO Neeraj
Dhingra said, “As a pioneering
network, we pride ourselves in
providing excellent entertainment and
we will continue to go all out in doing
this in the most innovative way. &TV
is unique in the market with its top-
quality shows, and now this will be
enhanced with the HD offering.
“The wait is over for people wanting a
world-class HD channel that is
available for free in the Asian
market. Being in line with giving extra
to the viewers, &TV HD is now the
destination for full South Asian
entertainment with a high-definition
experience. It’s part of the strategy
where we want to engage and connect
with the South Asian viewers and
provide them a fantastic viewing
experience like no one else.”
&TV airs shows like ‘Gangaa’,
‘Bhabhiji Ghar Par Hai’, ‘Razia
Sultan’, ‘Begusarai’ and ‘Badi
Devraani’. Its nonfiction line-up
includes ‘The Voice – India’.
The channel is available on Sky EPG

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