web analytics

ZEEL launches ‘Zee is Green’ initiative

MUMBAI: Zee Entertainment
Enterprises Ltd (ZEEL) has pledged to
go green with the launch of its ‘Zee is
Green’ initiative today. As a pilot
project, the network has transformed
the set of &TV’s popular show
‘Gangaa’ as a ‘green’ set.
ZEEL MD and CEO Punit Goenka said,
“Every industry has environmental
responsibilities and the media and
entertainment industry is no
exception. Filmmaking and content
creation is like any manufacturing
activity with high fuel and electricity
consumption, raw material and
manpower usage, and production of
landfill waste. With ‘Zee is Green’,
we aim to translate our environmental
commitment into action by integrating
sustainability across our
organisation, in front of the cameras
as well as behind it.
“For the last three months, we have
been working closely with all the
stakeholders, from the production
houses to the studio owners to our
vendors. We have tried to study their
problems, their needs, and their work
processes. After doing an in-depth
analysis, we have devised eco-
friendly systems which do not disrupt
their normal processes drastically but
will still make a significant impact in
the reduction of carbon emissions and
production cost, over a period of
In the next phase, these policies will
be extended to other productions with
the aim of cutting carbon emissions by
10 per cent in the coming year.
Further, Zee will also be launching
Zeeisgreen.com, a portal that will
host unique green guides, the green
experiences on different sets and
useful information accessible to all
stakeholders. The site will host a
module that will list vendors who
provide environmentally friendly goods
to be used in production.
‘Zee is Green’ will raise awareness,
build capacity and foster the adoption
of economically viable,
environmentally restorative and
socially constructive processes.
The pilot project under this initiative
was the greening of the set of
‘Gangaa’. Green measures introduced
on the set include the installation of
colour-coded bins for waste
segregation, an organic waste
converter to transform wet waste
into manure, and a plastic shredder
that prevents wrongful reuse of
plastic bottles and saves on the fuel
associated with their transportation.
Other measures adopted include the
use of eco-fonts to print scripts, the
installation of water coolers with RO
purifier to eliminate the use of 20
litres plastic water jugs, the use of
rechargeable batteries in sound
recording, and the commissioning of
solar streetlights in the studio

ZEEL launches ‘Zee is Green’ initiative

Leave a Reply

Your email address will not be published.

a © 2017 Frontier Theme