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Zeel & Living Ent. to launch foodtainment channel Living Foodz on 11 Sept

MUMBAI:
Zee
Entertainment
Enterprises
Limited
(Zeel)
and
Living
Entertainment
have
joined
hands
to
launch
an
international
food
and
lifestyle
channel.
Christened
Living
Foodz,
the
foodtainment
channel
will
have
dual
feed
in
Hindi
and English and will launch on 11
September.
The channel will specialise in exploring
the evolving social status of food:
moving out of the confines of the
conventional kitchen into a world of
entertainment and adventure with
food.
Zeel and Essel Group chairman Dr
Subhash Chandra said, “We are very
proud to present Living networks in
India. This is yet another endeavour
from our group to bring the world
closer through entertainment. Living
is all about global mindsets and
experiences. This is also in line with
our group philosophy of ‘Vasudhaiva
Kutumbakam’- The world is my family.
Our group has always believed in
creating not just great content but
building geres and brands that are
milestones.”
Having food at its core, Living Foodz
will explore different perspectives
towards food and the way it touches
people – from lifestyle, travel,
wellness to food infotainment and
reality.
Living Foodz will resonate with Zeel’s
corporate brand positioning of
‘Vasudhaiva Kutumbakam’ (The world
is my family) with an energetic
programming mix. For the Indian
market, Living Foodz will be the
international food & lifestyle channel
that will have a universal feel and will
appeal to new age groups in digital
households. The core audience set will
comprise the well travelled and
connected people with high interest
level of food.
Zeel MD & CEO Punit Goenka added,
“With Living, we intend to make global
content for global audiences. This will
be for the first time ever that
original content from India will be
available to audiences across the
globe. We are very proud to present
this new form of entertainment to our
audiences.”
The channel will be available across all
direct-to-home (DTH) platforms like
Dish TV, Tata Sky, Airtel Digital TV
and Videocon d2h as well as leading
cable networks.
Living Entertainment in India will be
an extension of the Living network
belonging to Essel Group, which
already exists in international
markets.
“Living is our endeavour to showcase
audiences with great lifestyle
content. Growth of digitization is
leading to fragmentation of
audiences, thereby creating an
opportunity for differentiated and
genre specific content. Moreover,
increasing digital households are
giving rise to increased audience
expectations and demand for more
diverse viewing opportunities. Under
this scenario we are providing Living
Foodz to people who love exploring and
knowing more about food,” opined Zee
Living- India APAC CEO Piyush
Sharma. http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/zeel-living-ent-to-launch-foodtainment-channel-living-foodz-on-11-sept-150903




3 Comments

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  1. Essel Group’s Living Entertainment
    to launch new international food and
    lifestyle channel Living Foodz,
    replacing Zee Khana Khazana, which
    will wind up broadcasting on Sep 10h
    Essel Group’s Living Entertainment
    announced the launch of their new
    international food and lifestyle
    channel, Living Foodz. The food-
    tainment channel will specialise in
    exploring the evolving social status
    of food; moving out of the confines
    of the conventional kitchen, into a
    world of entertainment and
    adventure. Living Foodz will replace
    Zee Khana Khazana which will wind up
    broadcasting on September 10th.
    Having food at its core, Living Foodz
    will explore different perspectives
    towards food and the way it touches
    people – from lifestyle, travel,
    wellness to food infotainment and
    reality. The channel will be available
    across all DTH providers like Dish TV,
    Tata Sky, Airtel, Videocon and all
    other leading cable networks in dual
    of feed Hindi and English from
    September 11, 2015.
    Living Entertainment in India will be
    an extension of the Living network
    belonging to Essel Group which
    already exists in international
    markets. Living Foodz aims to have a
    universal feel which will appeal to
    the new age Indian.
    The channel is targeted at both men
    and women across all age groups in
    urban digital households. The core
    audience set would comprise of well
    travelled and connected people with
    keen interest in cuisine. The channel
    has planned a number of food
    expedition shows alongside eminent
    celebrity chefs and food
    personalities like Ranveer Brar,
    Gautam Mehrishi, Rocky and Mayur,
    Vicky Ratnani, Kunal Kapur, among
    others.
    Speaking on the new initiative, Dr
    Subhash Chandra, Chairman, ZEEL
    and Essel Group said, “We are very
    proud to present Living Networks in
    India. This is yet another endeavour
    from our group to bring the world
    closer through entertainment. Living
    is all about global mindsets and
    experiences. This is also in line with
    our group philosophy “Vasudhaiva
    Kutumbaka – The World is My
    Family”. Our group has always
    believed in not just creating great
    content but also building genres and
    brands that are milestones.”
    Also present for the launch, Punit
    Goenka, Managing Director and CEO,
    ZEEL said, “With Living, we intend to
    make global content for global
    audiences. This will be for the first
    time ever that original content from
    India will be available to audiences
    across the globe. We are very proud
    to present this new form of
    entertainment to our audiences”
    Commenting on the occasion, Piyush
    Sharma, CEO Zee Living- India APAC
    said, “Living is our endeavour to
    showcase to audiences great
    lifestyle content. Growth
    digitization is leading to
    fragmentation of audiences, thereby
    creating an opportunity for
    differentiated and genre specific
    content. Moreover, increasing
    digital households are giving rise to
    increased audience expectations and
    demand for more diverse viewing
    opportunities. Under this scenario we
    are providing Living Foodz to people
    at love exploring and knowing more
    about food.”
    Rajiv Kheror, President Strategy
    and Planning, International Business
    said, “Food is a worldwide
    phenomenon. Audiences across the
    globe want to enjoy and understand
    food like never before. Your thirst
    for foodtainment is about to be
    quenched with Living Foodz – the
    new destination for the best in food
    and entertainment. We are all set to
    redefine food content in the minds
    Indian viewers.”
    http://www.exchange4media.mobi/story.aspx?news_id=61509

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