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ZeeQ back with second season of ‘Kahaani Express 2’

MUMBAI: ZeeQ is back with the second
season of ‘Kahaani Express’ to reach
out to approximately 300,000
students from standards 2 to 7 across
the country.
‘Kahani Express’ is a unique
storytelling platform giving young
India a chance to learn and express
themselves. The activity, which will
start at the city level targeting 470
schools across 24 cities in the
country, will culminate in a national
competition to be held in Kolkata in
the first week of December.
ZeeQ brand head Ashwin Sashital said,
“ZeeQ is one of India’s popular kids’
entertainment channels. The channel
has always been about learning
various life-skills and values in the
masti way, making it a fun process
for the kids. ‘Kahaani Express’ is yet
another such initiative by the channel
keeping up to its promise of
encouraging fun learning.”
This activity is strategically divided
into 3 parts, beginning with a school
workshop conducted by expert
storytellers who will demonstrate
story development techniques with
the help of specially designed picture
panels and other props.
It will be followed by city finals where
the three best stories from each
school will be judged by a jury of
literary personalities. A winner per
city will go on to participate in the
national-level finals to be held in
To enhance the reach of the
initiative, ZeeQ has planned a
marketing campaign encompassing on-
air, digital and on-ground
Go Cheese and Cello Pens have come
on-board Kahaani Express 2015 as co-
powered by sponsors. Monginis is a
special partner.

ZeeQ back with second season of ‘Kahaani Express 2’

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