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Zoom undergoes revamp; signs Kangana Ranaut as brand face

MUMBAI: Times Network’s Bollywood
entertainment and music channel
Zoom has undergone a revamp with
new packaging and programming. The
channel has also roped in Bollywood
actress Kangana Ranaut as brand
The new look will be on air from 26
June with a new logo and tagline
‘Turn On’.
Known for its Bollywood-based shows
until now, the channel will be
unveiling a new packaging and a slate
of new Bollywood content.
Farhan Akhtar will be part of this
exercise. ‘On The Road@Farhan Live’
is a musical journey with his band,
which will perform across the
country. Randeep Hooda will have a
show named ‘Man Up@Randeep’.
Celebrity blogger Miss Malini will bring
her blog to life through ‘Kya Seen
The new Zoom will go beyond just
Bollywood news and improve
consumers’ social quotient by
connecting them to the latest
Bollywood trends.
Times Network MD and CEO MK Anand
said, “Our Hollywood-style packaging
and new content line-up reflects
Bollywood’s latest and trendiest. We
are delighted to reveal Zoom’s fresh
programming and unique and exciting
style of presentation today. The
Times Network is a unique bouquet of
channels that cater to the top 2 per
cent of Indian television viewers, the
discerning, top-end, premium
audience. Zoom’s innovative new
media inspired format and its
revamped on-air packaging will
reflect this. We have always been
close to Bollywood and will continue
to do so with content that reflects
the latest and trendiest that
Bollywood has to offer with our own
The new Zoom is stated to be fresh,
frank and sexy.
Zoom VP and product head Sunder
Venkatraman said, “The revamped
Zoom has all the aspects of Bollywood
showcased in a way that will suit the
new palette of consumers: short,
crisp, and unpredictable. Content
strategy on Zoom centres around
‘trends’ and ‘youth’, which are the
hottest genres on social media today.”
The new offerings on Zoom will be of
shorter format, more like the T-20 of
entertainment. They will vary in
duration from a minute and a half to
seven or eight minutes to longer
formats of 20 minutes. There is no
fixed duration.
The content will be Bollywood through
fashion, gossip, style, humour, news,
music, relationships and more.
The new look of Zoom has been
designed by Mayur Tekchandaney’ of
Briefcase, in cooperation with the
channel’s internal team.
In an industry where marketing
content is the norm, Zoom has decided
to leverage its content to drive a
marketing blitzkrieg. The first step
by the channel was the exclusive
music video shot by global expert
Harvey Brown.
The song composed by the duo Sachin-
Jigar has been sung by Anuskha
Manchanda. The video, titled ‘Hotel
Zoom’ will be unveiled on the launch
day across platforms and will be used
to drive engagement on social media.

Zoom undergoes revamp; signs Kangana Ranaut as brand face

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