MUMBAI: After the premiere of Aamir
Khan’s ‘PK’ in Week 25 had propelled
Sony Entertainment Television (SET)
to No. 5 on the Hindi general
entertainment channel (GEC)
hierarchy, the second airing of the
movie in Week 26 once again helped
the channel to hold on to its position.
As per BARC data for the week ended 3
July, though the pecking order
remained the same, genre leader Star
Plus and fourth-placed Life OK also
saw a fall. No. 2 channel Colors and
No. 3 channel Zee TV were the only
ones to see a rise in their viewership
during the week.
Top 5 programmes
Among the week’s top five
programmes, Star Plus’ fiction
property ‘Saath Nibhana Saathiya’
regained its No. 1 position once
again, despite seeing a drop in
The second spot on the chart saw the
entry of Colors. The channel’s
romantic show ‘Meri Aashiqui Tumse
Hi’ reached the second spot, pushing
the channel’s other show
‘Chakravartin Ashok Samrat’ out of
the top five league.
SET’s second airing of ‘PK’ rated No.
3 but garnered almost half of the
viewership compared to the ratings of
the premiere of the film in the
previous week. The movie pushed out
Star Plus’ show ‘Yeh Rishta Kya
Kehlata Hai’ from the top five list.
Colors’ ‘Sasural Simar Ka’ stayed put
at the fourth spot and saw a gain in
viewership, while the fifth spot again
saw a new entrant with Zee TV’s
Hindi movie channels
The Hindi movie genre once again
witnessed a change in hierarchy as
Week 24 leader Zee Cinema came back
to the top spot in Week 26, displacing
Zee Cinema emerged leader, followed
by Max at the second spot. Star Gold
continued to maintain its third
position in the hierarchy.
Top 5 Movies
Among the top five movies of the
week, genre leader Zee Cinema had
three movies. The other two positions
were occupied by Max and Star Gold.
The premiere of ‘I’ on Zee Cinema
was the week’s top-rated movie and
garnered around 6.38 million.
Though ‘Mr. X’ on Max was the
second-most-watched movie of the
week, there was a big gap in ratings
between the first and second movie on
Zee Cinema was once again at the
third spot with the love story ‘Chori
Chori Chupke Chupke’, followed by
Star Gold with ‘Dulhe Raja’ and Zee
Cinema once again with ‘Judaai’.http://www.televisionpost.com/television...vie-genre/