MUMBAI: General Elections 2014 is the most prolific time in Indian History. With unprecedented hopes, hysteria and battle of giants, the whole country glued on news media to stay updated. And first time ever, social media has been used extensively, so much so that sometimes it is giving news lead to mainstream media. ABP News under its flagship election programme “Kaun Banega Pradhanmantri” has launched KBPM App and Game to engage viewers on mobile platform. The app and game is available on both android and ios platform.
KBPM app has sections like latest news, videos, polls, live TV. The content is updated real time and viewers can access news in the form they want. Along with this for the first time, a viewer through mobile can register his opinion on 5 key questions the constituency is facing.