John Abraham recently interacted with fans and media in a Meet and Greet organized Dishoom's official beverage partner SOFIT. Hershey’s Health Beverage, SOFIT has partnered with the upcoming blockbuster action thriller Dishoom starring John Abraham, Jacqueline Fernandes and Varun Dhawan as their official beverage partner. Dishoom is an action-packed, high adrenaline, 36 hour mission and SOFIT is an ideal fit for this movie as SOFIT gives you the healthy energy to go on & on, just like John & the stars do against all odds in the movie.
SOFIT had promoted a digital contest #DishoomWithSofit on its Facebook & Twitter pages wherein consumers need to share how SOFIT’s Healthy Energy helped them Dishoom through a tough situation in life. The contest received an overwhelming response and consumers with the most interesting entries got a chance to meet John Abraham in an exciting ‘Meet & Greet’ event in Mumbai organised on 28th July.
Talking about the partnership, Actor John Abraham said, “I have been associated with SOFIT for a while now and I feel SOFIT has a natural fit with Dishoom. Our movie Dishoom is an action packed, high adrenaline film where Varun and myself fight against all odds to achieve our goal. SOFIT also embodies the same sentiment of a healthy lifestyle, allowing you to push yourself further and achieve your goals. SOFIT has Protein, Vitamin and Omega 3 that gives you the energy to do more in your lives”.
Adding to it, Mr. Sarosh Shetty, Marketing Director, Hershey India said, “SOFIT has always been synonymous with Healthy and Active lifestyle because it is power- packed with Vitamins, Omega 3 & Soy Proteins. Associating with a movie like Dishoom that showcases a committed team pushing themselves to accomplish the critical mission, was a perfect fit for us. We are delighted with this association and hope to have a great partnership with Dishoom.”
At the event, John interacted with fans and the media where he also re-created a scene from the film with energy packed Sofit.
The movie revolves around the plot of two cops (John & Varun) assigned the arduous task of securing a star Indian cricketer who gets kidnapped in the Middle East. The star cast includes Jacqueline Fernandes and Nargis Fakhri, along with a sizzling item number by Parineeti Chopra. The perseverent effort of John & Varun to wade through all the challenges through some high-octane stylized action sequences, synergizes with SOFIT’s brand mantra of pushing your limits to achieve your goals and doing more every day.