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Update : partners Best Deal TV to offer celebritybacked fashion & lifestyle products
MUMBAI:, India’s leading
e-commerce company, has entered
into an exclusive tie up with Best Deal
TV, India’s first celebrity driven 24/7
home shopping channel.
This gives customers an opportunity to
buy a variety of celebrity-backed
fashion and lifestyle products on the platform.
Right from fashion, fitness, home &
kitchen, to beauty and jewellery, the
selection offers a wide array of
products on
The fashion & jewellery collection
includes Shilpa Shetty’s designer Slim
Shape Jeans, her very own line of
sarees, Satyug Mangalsutra bracelet,
Neeta Lulla’s sarees and Anushka
Dandekar’s line of jeggings. It will
soon launch Akshay Kumar’s exclusive
AK clothing range.
The beauty and lifestyle selection
includes products from other
Bollywood and famous celebrities like
Akshay Kumar’s Twist Head-phones,
Neha Dhupia’s Hair Extensions, Farah
Khan’s Air Loc containers, Bipasha
Basu’s suggested Air fryers, celebrity
endorsed and owned mobile phone
brands, TVs and many more products.
Commenting on the launch, Amazon
Fashion, India Head Vikas Purohit
said, “Our exclusive tie-up with
India’s first celebrity home shopping
channel, Best Deal TV reinforces our
vision of transforming the way India
sells and buys. We believe that tele-
shopping and online shopping will work
in synergy for Indian consumers,
giving them more and varied selection
of products and purchase options. We
look forward to delighting our
customers across the country with
our offering of wide and unique
selection at low prices and fast
delivery experience.”
Best Deal TV CEO Raj Kundra said, “We
are delighted to launch our products
exclusively on India’s largest online
store, and help consumers
buy not just celebrity endorsed
products but also affordable quality
products from Best Deal TV selection
on Amazon India. Reaching out to the
consumers in every nook and corner of
the country with exclusive brands
especially endorsed by celebrities is
now possible with Amazon India.”
The home shopping segment in India
has been witnessing a lot of activity
off late. Providence Equity Partners
bought Star India’s 50 per cent stake
in Star CJ, which later became Shop
CJ. E-commerce firm Snapdeal
partnered multi-system operator DEN
Networks to launch DEN Snapdeal TV.
Best Deal TV got a sibling channel in
the form of India’s first regional
home shopping channel in Tamil called
Big Deal TV.
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