MUMBAI: BBC Worldwide has recently appointed of David Hanono as General Manager Sales and Digital for Latin America & US Hispanic with effect from 21st July 2016 .
In his new role, Hanono will oversee all content sales for BBC Worldwide Latin America & US Hispanic which includes Digital, TV and format sales alongside his ongoing responsibility for Ad sales across the region.
Hanono has extensive experience in digital TV and wider media and technology industry, having worked in global media organizations for 20 years.
Commenting on David’s appointment, Anna Gordon Executive Vice President and Managing Director for BBC Worldwide, Latin America & US Hispanic, said: “For this expanded, strategic sales role, which is responsible for the whole of sales across BBC Worldwide Latam & US Hispanic, David has ideal mix of top quality functional experience and superb sector knowledge. It is essential to have a leader who can integrate the team and drive new commercial opportunities. David is an excellent asset to the BBC Worldwide leadership team.”
Hanono commented, “Latin America and US Hispanic are dynamic and very important regions for BBC Worldwide, where we are increasingly building audiences with our world-class content and services for our customers in fast growth markets. I’m incredibly excited by the scope of business opportunities across the region and I’m looking forward to fostering new and existing partnerships while leading a highly talented sales team.”
Since 2013, David has led BBC Worldwide’s Digital business in the region, where he has succeeded in delivering double digit growth in programme sales and expanded the portfolio of BBC customers in the region particularly in OTT. David also presided over the launch of BBC Worldwide’s first children’s application, CBeebies, which launched last year in Latin America and US Hispanic.
Hanono, previously Vicepresident Digital Business Development and Ad Sales for BBCW Latin America and U.S. Hispanic, has broad experience in the media, telecommunications and entertainment industries, spanning several countries across Asia, Europe, Latin America and the Caribbean.
Prior to joining BBC, David held key positions at Univision, Lucent Technologies and NEC amongst others. Based at BBC Worldwide’s Regional headquarters in Miami, Hanono will start his new role immediately.