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Breaking News :  BBC Worldwide inks VOD deal with Tata Sky
Tuesday 04-August-2015, 18:30,
BBC Worldwide inks VOD deal with Tata Sky
MUMBAI:
In
its
first
VOD
deal
in
India,
British
Broadcasting
Corporation
(BBC)
Worldwide
has
signed
an
agreement
with
direct
to
home
(DTH)
provider
Tata
Sky’s
SVOD
and
TVOD
services.
As
a
part
of
this
deal,
subscribers
in
eight Indian metros will have the
opportunity to access the best of the
BBC’s drama and comedy via BBC On-
Demand, on Tata Sky. Viewers can
also access it online via their TVs,
PCs, tablets and mobiles.
Programmes that will be available on
the service includes Luther , starring
Idris Alba, who won a Golden Globe for
his role as a brilliant but emotionally
impulsive murder detective; The
Honorable Woman starring Maggie
Gyllenhaal who won a Golden Globe for
her portrayal of a powerful
businesswoman haunted by events
from her past in a thriller set in the
Middle East; and Burton and Taylor ,
based on the legendary acting duo,
Richard Burton and Elizabeth Taylor
starring Dominic West and Helena
Bonham Carter.
The block will kick-start with the
classic hit Yes, Prime Minister ,
contemporary comedy, Citizen
Khan and the endearing drama, Being
Erica.
“In a study commissioned by BBC
Worldwide earlier this year, we found
that quality of content, British
humour, and a love of original British
dramas were the top reasons why
people, including Indians, enjoy
British television programmes. We are
very excited to be working with Tata
Sky to bring these award winning and
high quality programmes, many never
before seen in India, to Tata Sky’s
subscribers, where they can access
them anytime, anywhere,” said BBC
Worldwide India SVP and GM Myleeta
Aga.
Tata Sky chief content officer Paolo
Agostinelli added, “We are very
pleased to be partnering with BBC
Worldwide to launch BBC-on-demand,
Viewing habits and customer needs in
the industry are evolving as fast as
ever. We are committed to remain the
best choice in the country when it
comes to premium entertainment,
which means we must be able to offer
top branded content and the best
viewing experience, including
increasingly popular time-shifted and
device-shifted binge viewing content.
We are confident that this is only the
start of a very fruitful relationship
with BBC.”
http://www.indiantelevision.com/dth/dth-...sky-150804
ANIL G
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