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BIG RTL Signs First Distribution Deal With Reliance Digital TV
Saturday 18-February-2012, 10:23,
BIG RTL Signs First Distribution Deal With Reliance Digital TV
BIG RTL Signs First Distribution Deal With Reliance Digital TV

Reliance Broadcast Network Ltd. said BIG RTL, the television joint venture between the company and the RTL Group, announced its tie up with Reliance Digital TV, India's leading Direct to Home service provider in the country. As part of the deal, at launch, BIG TV will distribute the Channels from the BIG RTL bouquet - an action entertainment channel and a realty show based channel.
With excellent business synergies, this alliance promises to be a winner for both parties. With digitization in the anvil and a more aware audience to cater to, BIG RTL's programming offering will be designed to provide entertainment that these audiences seek.
This partnership ensures it serves highly engaging and the best of international content to the huge subscriber base of Reliance Digital TV.
With a reach of around 30 lakh digital television homes across India and cashing in a on group synergies, Reliance Digital TV is one of the most desirous and natural choices for BIG RTL. Similarly, for Reliance Digital TV, the partnership with BIG RTL brings great value to their viewers as RTL has an extensive library of world-class entertainment content of global top rated programs.
With this partnership,BIG RTL and Reliance Digital TV ink the deal to become DTH and IPTV platform partners together leading a new revolution in Television Entertainment in India, the company said.
http://www.nasdaq.com/article/big-rtl-si...0217-00207.


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