BIG MAGIC, India’s first variety entertainment channel for the core Hindi
heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports celebrates its first anniversary, with a new brand new positioning – Apna Pradesh Apna Magic. The new positioning is intended to further build BIG MAGIC as the very own channel of the Hindi Heartland. BIG MAGIC has made great strides in the last year, living up to its promise of offering the heartland the entertainment of their choice. With an excellent assortment of local programs, BIG Magic has surpassed entrenched players to grow its audience base phenomenally.
Backed by the success of its extensive campaign titled ‘Choose Your Set-Top- Box Wisely’ which aimed at increasing awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes and also enabling operators to build their brand equity in the Metros, Reliance Broadcast Network is now taking the initiative into the Hindi Heartland of
Uttar Pradesh (UP) and Madhya Pradesh (MP) with the second leg of this campaign. Built on a creative idea of “100% UP WALE / 100% MP WALE” this campaign will also serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when
choosing a DTH/ Set Top box. Additionally the campaign also provides operators a chance to build preference and equity for their own offerings. The campaign creative idea reflects the uniqueness of this region ranging from the chikan kurtas of Lucknow to Banarasi paan to the pedas of Mathura to romancing at Meghdoot Gardens and praying at the Bade Ganpati ka Mandir, and the finally the channel of the region - BIG MAGIC!