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CPL ties with Facebook Live for 2016 matches international broadcast
Thursday 30-June-2016, 13:40,
CPL ties with Facebook Live for 2016 matches international broadcast
The Hero Caribbean Premier League (CPL) has announced live broadcast on Facebook of all thirty four CPL 2016 matches around the world, via Facebook’s official live streaming partner Grabyo. CPL will become the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that 40 countries around the world, including the likes of Pakistan, South Africa and The Philippines can now view the sport live. It will also be the first time ever an international cricket match will be broadcast on Facebook Live.

A host of international stars will be competing from across the cricketing world at this year’s CPL including the likes of AB de Villiers, Faf du Plessis, Shakib Al Hasan, Brendon McCullum, Martin Guptill, Shoaib Malik, Kumar Sangakkara, Dale Steyn, Mike Hussey and Shane Watson.

In addition, the six CPL sides – Barbados Tridents, Guyana Amazon Warriors, Jamaica Tallawahs, St. Kitts & Nevis Patriots, St. Lucia Zouks and Trinbago Knight Riders will include a number of ICC World T20 champions including the likes of Carlos Brathwaite, Dwayne Bravo, Chris Gayle and Andre Russell who took the world by storm in India earlier this year.

Cricket fans from Argentina to Hungary will now be able to watch the T20 stars in action starting with Trinbago Knight Riders clash with St. Lucia Zouks from the Queen’s Park Oval in Trinidad on Wednesday, 29 June (9pm Caribbean / 2am GMT / 6.30am India) and running through to the final in St. Kitts & Nevis on 7 August.

Commenting on using Facebook Live, CPL chief operations officer Pete Russell said: “We are delighted to announce how we’re using Facebook Live, which we believe has the potential to change the face of cricket broadcasting and enhance the CPL’s ever-increasing international audience."

“In 2015 the CPL’s global viewership exceeded 93 million and we now have the platform to boost our viewership even further for the forthcoming tournament. Caroline Smith, CPL’s Head of Digital, and her team have done a fantastic job with our social media activity and this deal proves that they have put us ahead of the curve in understanding how best to reach our global fans with live games” added Russel.
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