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Update :  Care World TV’s new series ‘F – Factor’ to eradicate factor of fear in food
Monday 22-June-2015, 20:57,
Care World TV’s new series ‘F – Factor’ to eradicate factor of fear in food
MUMBAI: Care
World
TV
will
host
a
new
series,
‘F

Factor’
to
help
people
deal
with
the
nuisance
of
food
adulteration.
The
fifty-
two
episode
series
will
have
well-
known
microbiologists
on
the show, who will demonstrate simple
Do-It-Yourself (DIY) tricks and tips
of testing food products at home. The
series will be aired from July 1st and
is aimed at informing viewers about
different types of adulteration in
various food items. The emphasis of
the show will be to educate viewers
about adulteration and its harmful
health effects and will also inform
them about different types of
packaging done for different food
items.
“Food adulteration has become so
common that almost everyone is
suffering from its consequences.
Being a health and wellness channel it
is our prime concern to alert and
educate our viewers about the
existing malpractices and identify
ways to counter it,” says Ajit Gupta,
Managing Director, Care World TV.
“We have set out on a mission to fight
this malpractice that is rampant in the
market and which is affecting
people’s health. Each show will
demonstrate different everyday food
items like fruits, sugar, ghee, ice-
cream, sweets, milk among others and
the experts will guide viewers with
simple DIY experiments on how to
trace possible adultery. By doing this
at home one can at least become self-
reliant and determine if what is being
consumed is indeed safe,” he adds.
The series comes at a time when there
apprehension in the minds of
consumers over the toxic composition
of chemicals in packaged food
products. The series will also address
certain aspects of labelled food
products and educate buyers on
identifying the elements that may be
harmful for consumption.
“The tests on our shows will be simple
and effective in identifying
adulteration in food. For example
sugar, an ingredient that is used in
every household can be easily tested
for adulteration with water. All one
needs to do is add a little water to
sugar and check if it leaves a chalky
residue. If yes, it could mean that
the sugar has been mixed with Calcium
Carbonate which is extremely risky to
the health, if consumed. Ideally sugar
when diluted with water should be
clear once dissolved. Most tests on
the show will be as simple as this and
we are sure that these simple
experiments will help viewers
tremendously,” says Gupta.
http://www.indiantelevision.com/televisi...ood-150622
ANIL G
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