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Colors Infinity to launch home grown English reality show
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Breaking First :  Colors Infinity to launch home grown English reality show
will hunt for India's English music
The channel has roped in celebrated
names from the music world like
Vishal Dadlani, Monica Dogra, Ehsaan
Noorani and Devraj Sanyal as judges.
The show will be hosted by Shibani
Calling the launch in line with their
'disruptive content' Viacom 18 EVP and
head of English entertainment Ferzad
Palia said, "After the new line up and
instant premieres, we now up the ante
even further with the launch of our
first home grown English language
singing show - The Stage."
The Stage will hit the small screen on
10 October.
Stay tuned for more details.
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MUMBAI: Within two months of its
launch, Viacom18’s English general
entertainment channel Colors Infinity
has announced its first original
production, ‘The Stage’.
Launching on 10 October, ‘The Stage’
is going to be first-ever home-grown
English-language talent hunt show.
The channel claims to endeavour to
find the ‘best English voice’ from
India through the show. Donning the
judges hats are music composer and
singer Vishal Dadlani; American singer
of Indian origin Monica Dogra; music
composer and a guitarist Ehsaan
Noorani; and Universal Music Group MD
and CEO South Asia Devraj Sanyal.
Produced by SOL Productions, the
show will be aired every Saturday to
Sunday at 9 pm.
Talking about the show, Viacom18 EVP
and head of English Entertainment
Ferzad Palia said, “Since the launch,
disruption is at the heart of our
philosophy. Everything that we do and
we have been doing on the channel is
different. So while there is a safe
route of having a Bollywood angle,
what we are doing is extremely
He further added, “There are
numerous gifted English music artists
in this country. Unfortunately, they
have never had the opportunity to
showcase their talent, but now, with
‘The Stage’, we are providing them
with the platform where they can
finally do that.”
According to Palia, the channel has
got huge response in terms of talent
despite that there were no open
additions. “We are very happy with
the buzz and the kind of talent it has
attracted. We have got contestants
from North East, South India and
Uttar Pradesh also, and not just from
the metros. For us, ‘The Stage’ will
not be just one seasonal TV property,
but TV will just be one part of it,”
Palia added.
Colors Infinity will leverage the
strength of the Viacom18 network to
create the brand of the winner, who
will also get a contract to release
his/her own album with Universal
Music Group.
“It is a large platform with television
being just one of its parts where we
not only identify talent but also focus
on the journey beyond winning the
show, thereby exporting the talent
and taking them international. The
winner gets a recording contract with
Universal Music, which will be released
globally followed by on-ground gigs
and city tours,” Palia explained.
Renault is the presenting sponsor for
the show, while dating app Truly
Madly has joined as the powered-by
“Even before announcing the show, we
had Renault come on board only
because of the show’s concept, as it
is a genre that is largely been
untapped,” Palia added.
Renault India marketing head Virat
Khullar said, “As a company we at
Renault stand for innovation and
passion and ‘The Stage’ is a fresh
new concept in Indian television that
is bound to change the scope of
entertainment in this country. This
belief in the show is the foundation of
our partnership with Colors Infinity.
We are glad that we can be a part of
this huge transformation of English
entertainment in India.”
There will be no audience voting and
the winner will be decided based solely
on the judges’ voting.
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