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Breaking News :  Colors extends ‘Comedy Nights’ franchise to double comic quotient
Thursday 27-August-2015, 14:29,
Colors extends ‘Comedy Nights’ franchise to double comic quotient
MUMBAI: Colors is extending the
‘Comedy Nights’ franchise to double
the comic quotient on the channel
with a new show ‘Comedy Nights
Bachao’.
Exploring more genres of comedy and
entertainment, Colors has created a
comedy band for viewers on weekends.
Launching on 5 September, ‘Comedy
Nights Bachao’ will air on Saturdays
at 10 pm. On Sundays, viewers will
continue to get ‘Comedy Nights with
Kapil’ at the same time slot.
Building on the genre of ‘insult
comedy’, ‘Comedy Nights Bachao’ will
take jibes at famous and infamous
celebrity guests at the hands of
actor-comedian jodis through acid-
tongued humour.
Colors CEO Raj Nayak said, “They say
comedy is a serious business and we
have realized it is indeed a serious
one. As a progressive channel we keep
a tab on the evolving taste of our
viewers and thus have identified the
various elements of hilarity that
makes them tick.Through Comedy
Nights Bachao, we are foraying into a
new genre of comedy which is getting
extremely popular. We are thankful to
all the guests who have been sporty
enough to participate in the show and
laugh at themselves without bothering
about their public image. With this new
brand of humor, we hope to redefine
the comedy genre altogether. The
laughter quotient will just double up
now on Colors with Comedy Nights
Bachao and Comedy Nights With Kapil.”
Produced by Optimystix, the funny
panel of comic assassins are teamed
together as five jodis. They are
Krushna Abhishek, Sudesh Lahiri and
Sara Khan; Bharti Singh, Karan Wahi
and Pritam Singh; Anita Hassanandani
and Mubeen; Shruti Seth and Shakeel
Siddiqui; and Pooja Bose and Naseem
Vicky.
Every week, the show will bring
together celebrity guests whose
feelings and personality traits will be
ripped apart through tongue-in-cheek
punch-lines poking fun at their
personal lives and public image.
Colors programming head Manisha
Sharma said, “Comedy as a genre has
yet to be exploited to its full
potential in India, and a new brand of
comedy is the need of the hour.There
is a whole new rapidly-developing
genre of insult comedy which has been
grabbing eyeballs lately.Through
Comedy Nights Bachao, we are looking
forward to curate a daring enterprise
adding a new dimension of wit. We will
be putting an eclectic mix of celebrity
guests in the spotlight as actor-
comedian jodis target them with
carefully put together comic gags
while raising the laughter quotient on
a weekly basis.”
Optimystix Entertainment India
producer Vipul D Shah added,
“Distinctive and sustained comedy is
our strength at Optimystix. Comedy
Nights Bachao is a unique show and
will prove to be an extremely
entertaining one. With a huge
platform like Colors, we feel this
genre of comedy will get its apt
viewers.”
The channel has lined up ATL and BTL
activities in all key markets for the
promotion of the show.
The digital activities will primarily
revolve around the subjects ‘Bachao’
and ‘Bajao’. On Twitter, viewers will
be asked to share mean jokes about
the hosts of the show. The best jokes
will be then recorded in a one minute
video and posted on Facebook.
Viewers will also be asked to send in
their innovative ideas of welcoming
and handling unwanted guest with the
hashtag #MehmaanNawazi.
Meanwhile, on the Dubsmash app, a
section of famous insult dialogues
from Bollywood/Hollywood movies will
be created, which the users can use to
bajao someone.
After the celebrity guests have been
bajao-ed by the comedians on-air,
the audience will be given a chance to
add to it on Twitter via the hashtag
#JalePeNamak.
On Instagram, users will be asked to
send in their own original ‘insult’ for
a celebrity.
http://www.televisionpost.com/television...-quotient/
ANIL G
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