MUMBAI: Viacom18’s English
entertainment channel Comedy
Central is now available in high
The channel’s HD feed is available on
direct-to-home (DTH) operator Tata
Comedy Central HD is available at Rs
20 per month on the DTH platform.
With the addition of Comedy Central,
the total count of HD channels on
Tata Sky has increased to 29.
The channel is expected to launch on
other DTH platforms as well.
“Comedy Central is available in HD
beginning 1 July. Comedy Central HD
is available on Tata Sky,” Viacom18
Group CEO Sudhanshu Vats said while
announcing the launch of new English
GEC Colors Inifinity.
Unlike Comedy Central that launched
with standard-definition (SD) feed
only, Colors Infinity will be available
in SD and HD from Day 1 of its launch.
Of late, there has been a flurry of HD
channel launches in the English GEC
and movie space.
Multi Screen Media (MSM) had in April
launched AXN HD. Star India’s Star
Movies Select HD is all set to launch
on 4 July. The broadcaster is also
planning to launch FX HD to
complement FX. ZEEL is planning to
launch Zee Café HD.
According to FICCI KPMG 2015 report,
the adoption of HD channels has been
growing rapidly due to a boom in the
sale of HD television sets.
HD adoption continues to drive ARPU
growth for DTH operators with
average ARPU from an HD subscriber at
1.5–2 times the ARPU from a non-HD