MUMBAI: DD India, which relays news
and other content to Indians who live
overseas, will most likely not be on
Hot Bird 13B as its satellite licence is
nearing expiry of its term.
Prasar Bharati is in talks for a
renewal of the distribution deal with
Deutsche Welle, but the German
pubcaster does not have bandwidth.
The carriage of DD India (earlier DD
World) on Hot Bird13B Satellite having
footprints in Europe, North Africa and
the Middle East could thus end.
DDG (commercial) CK Jain told
TelevisionPost.com that DD India’s
agreement with Deutsche Welle
expires on 30 September.
Prasar Bharati is working on various
options. “There are plans to renew it
but Deutsche Welle is not having the
bandwidth to carry the channel. If it
doesn’t work out, we won’t be on Hot
Bird 13B. So we are working on
various options. Either we will try to
do it ourselves or will talk to other
distributors,” he said.
Deutsche Welle had entered into an
agreement with DD India on 5 August
2014 to provide DD India with access
and reach to more than 120 million
international audiences in Europe,
Africa and the Middle East.
DD India is an international channel of
Doordarshan with a mission to build
bridges of communication with Indians
living abroad and to showcase the real
India. The programming of the
channel offers international viewers
an update on the Indian social,
cultural, political, current affairs and
economic scene. The channel is
available in free-to-air (FTA) mode.
The agreement between the two
entities had facilitated the
availability of DD programmes on a
‘free to air’ basic package mode, on a
DTH platform. This entailed coverage
of DD through whole of Europe, Asia,
North Africa and even up to Australia.http://www.televisionpost.com/television...-expiring/