JavaScript must be enabled in order for you to see the posts in this forum. However, it seems JavaScript is either disabled or not supported by your browser. To see the posts, images and links please enable JavaScript by changing your browser options, then try again.


Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Dabur India forays into fizzy drinks market
Saturday 23-July-2016, 19:08,
Dabur India forays into fizzy drinks market
Dabur India forays into fizzy drinks market

MUMBAI: Dabur India announced its foray into the fizzy drinks market with the launch a range of fruit juice-based aerated drinks.

The new range, Réal Volo, has been prepared using a blend of exotic fruits like Cranberry, Blueberry, Blackberry and Grape. The range will be available in 250ml cans priced at Rs 40.

“Today’s health conscious consumers prefer healthier beverage options. We have been
witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Réal Volo, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and comes without the guilt of unhealthy consumption. Our Réal Volo range contains 20-25% fruit juice content making the fun of fizz healthier with the goodness of fruits. Consumers can now have a can of Réal Volo without the guilt of consuming carbonated drinks,”said Dabur India Fruit Juices and Beverages category head Mayank Kumar.

Réal Volo, which does not have any added preservatives, is being launched in two variants: Cranberry-Blueberry, and Grape-Blackcurrant. The company plans to extend this range in the coming months with the introduction of newer variants.

“Dabur has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India with the launch of with Réal and were also the first to introduce 100% fruit juices and fruit-vegetable juices under with Réal Activ. We expanded the category with India’s first fruit fiber beverage – Réal Activ Fiber+ and are now expanding our range with the launch of fruit juice-based aerated drinks with with Réal Volo. With the launch of Réal Volo, we aim to not only extend brand Réal to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious,” added Kumar.

0
Add Thank You Reply
[-]


Possibly Related Threads...
ThreadAuthorRepliesViewsLast Post
  Chhota Bheem forays in MENA Global Village Sandesha 0 31 Thursday 01-December-2016, 17:56
Last Post: Sandesha
  India television market to reach over US$ 9 billion by '21: Report Sandesha 0 30 Saturday 26-November-2016, 08:16
Last Post: Sandesha
  Viu forays into micro originals with 'Viru Ke Funde' Sandesha 0 30 Thursday 24-November-2016, 13:59
Last Post: Sandesha
  Regionally & globally, India is an essential market, says OMD APAC CEO Stephen Li Sandesha 0 14 Monday 21-November-2016, 19:38
Last Post: Sandesha
  India poised to emerge as lucrative market for UHD STBs Sandesha 0 15 Tuesday 15-November-2016, 18:43
Last Post: Sandesha



Users browsing this thread: 1 Guest(s)

DMCA.com Protection Status