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Discovery bags Europe media rights for Olympic 2018–24
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Breaking News :  Discovery bags Europe media rights for Olympic 2018–24
MUMBAI: Discovery Communications,
the parent of Eurosport, has added
the Olympic rings to its portfolio of
offerings, making it a very strong
player in sports broadcasting in
Discovery has bagged from the
International Olympic Committee
(IOC) all TV and multi-platform
broadcast rights in Europe for the
four Olympic Games in the 2018–24
period for EUR 1.3 billion.
Discovery has acquired the rights in
all territories in Europe except for
the Russian Federation.
With an average of 10 channels in
every market and the #1 European
online and OTT sports offerings,
Discovery and Eurosport will deliver
more coverage across more screens
than ever before to over 700 million
people across Europe.
Discovery and Eurosport’s coverage of
the Games will be enhanced by strong
free-to-air access and innovative
partnerships with broadcasters and
distributors. In a world of
increasingly ‘anytime, anywhere’
viewing, the Olympic Games are an
unparalleled live event that
aggregates enormous audiences and
captures the world’s attention in a
way that continues to become more
valuable for marketers, distributors
and fans.
IOC president Thomas Bach said, “This
is a significant agreement for
Discovery and the IOC, and we are
excited to have Eurosport, the pan-
European home of Olympic sports, as a
partner. This agreement ensures
comprehensive coverage of the
Olympic Games across Europe,
including the guarantee to provide
extensive free-to-air television
coverage in all territories. Discovery
and Eurosport have demonstrated a
major commitment to the Olympic
Games, to Olympic sports and to the
future of the Olympic Movement. The
revenue generated from this long-
term partnership will be redistributed
by the IOC across the Olympic
Movement to support the development
of sport around the world. Discovery
and Eurosport have also made an
exciting commitment to partner with
the IOC to develop the new Olympic
Channel across Europe. Above all, this
agreement ensures that sports fans in
Europe will be able to enjoy excellent
coverage of the Olympic Games and
Olympic sports, both during and
outside Games time, on their platform
of choice.”
Discovery Communications president
and CEO David Zaslav added, “Today is
a historic day as we proudly add the
Olympic rings to Discovery
Communications’ portfolio of
offerings. The long-term
programming commitment with
President Bach and the IOC reaffirms
Eurosport’s position as the leader in
sports across Europe and will
significantly enhance Eurosport’s
presence on all platforms. With
Eurosport’s proud and longstanding
tradition of broadcasting many winter
and summer sports showcased during
the Olympics, adding the Olympic
Games, the greatest live event in the
world, is a perfect editorial and
strategic fit. But most of all, this
new partnership is an exciting win for
European sports fans as we will
deliver record amounts of content
across platforms to ensure the
Olympic flame burns bright all year
Discovery acquired the exclusive
rights across all platforms, including
free-to-air television, subscription/
pay TV television, internet and mobile
phone in all languages across 50
countries and territories on the
European continent. Conforming to
IOC and local market requirements,
Discovery has committed to
broadcasting a minimum of 200 hours
of the Olympic Games and 100 hours of
the Olympic Winter Games on free-to-
air television during the Games
period. Discovery will sub-license a
portion of the rights in many markets
across Europe.
The agreement covers the XXIII
Olympic Winter Games in Pyeongchang
in 2018, and the Games of the XXXII
Olympiad in Tokyo in 2020, as well as
the Olympic Games in 2022 and 2024,
the host cities of which are yet to be
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