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Breaking News :  Fox International Channels launches global sales platform
Friday 25-September-2015, 22:44,
Fox International Channels launches global sales platform
MUMBAI:
Fox
International
Channels
(FIC)
has
launched
a
new
sales
platform
-
Fox
Media,
which
will
take
the
company’s
global
sales
to
a
new
level
with
a
comprehensive
approach
to
global
cross
platform
media
buying
and sponsorships.
Fox Media, which represents three
media brands namely Fox, National
Geographic and Fox Sports in its
portfolio, will enable innovative ad
sales partnerships, including native
advertising and branded content,
across multiple platforms. From a
single point of contact, local,
regional and global clients will be able
to connect to quality audiences across
FIC’s 1.825 billion strong TV
footprint and nearly 130 million
unique monthly online users.
Fox Media is the only network group
with a track record of successful
global sponsorships. In a recent
example, Fox Media and Microsoft
Surface partnered on this summer’s
#1 scripted drama, Wayward Pines ,
from M. Night Shyamalan.
“At FIC, we turn the best TV shows
into global cultural events; and with
the launch of Fox Media, we’re
uniquely positioned to deliver them to
global, pan-regional and local brands
who want to tell a bigger story, both
on the big screen as well as the
personal screen,” said FIC president
and CEO Hernan Lopez.
Fox Media can leverage the power of
more than 1.825 million homes,
including 245 million homes for Fox,
the 440 million homes for National
Geographic Channel and Fox Sports,
which is available in 90 million homes.
The Fox Media sales team, helmed by
executive vice president, advertising
sales & corporate communications
Europe Deborah Armstrong, EVP ad
sales and partnerships Asia Pacific and
Middle East Simeon Dawes and SVP ad
sales Latin America Juan Vallejo, will
be driving the global sales initiative
forward. The team will collaborate
closely with the Fox sales team in the
US to deliver a worldwide offering,
while also supporting regional clients
with the same multi-platform
campaigns.
“The global partnerships we have
executed in the past with Microsoft
and Samsung as well as our upcoming
campaigns are all excellent examples
of the creative, comprehensive,
cross-platform solutions Fox Media is
able to deliver with our unrivaled
reach in the coveted 18-49 demo. Our
goal is to match global brands with
Fox, National Geographic and Fox
Sports; three of the world’s most
powerful media brands, offering
distinctive choices by genre, market,
audience and media. We provide one
stop access to the Fox world across
entertainment, sports and factual
programming and deliver global cross-
media sponsorships that maximize the
winning combination of TV and
online,” said Armstrong.
Fox’s in-house creative teams will
now be know globally as FoxLab and
will continue to deliver integrated, a
la carte, cross-media campaigns to
clients in any industry segment across
the most desirable genres and
audiences. These powerhouse creative
teams produce work with the Fox
Media partners that connects deeply
with audiences everywhere, sharing a
brand vision that creates true
chemistry.
“With the expansion of FoxLab to
service clients in every part of the
world, we’ve become a truly full
service creative and content partner,
well positioned to offer quality
marketing partnership, branded
content campaigns and native
advertising relevant across all
screens. It’s not just about channels
anymore. We reach consumers across
all media,” added Lopez.
http://www.indiantelevision.com/televisi...orm-150925
ANIL G
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