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Imagine Communications delivers sports production and playout solution for Ten Sports
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Breaking First :  Imagine Communications delivers sports production and playout solution for Ten Sports
MUMBAI: US-based video and
advertising technology provider
Imagine Communications has said that
it has completed a major broadcast
facility upgrade at ZEEL-owned
sportscaster Ten Sports.
The company said that the upgrade has
enabled Ten Sports to optimise
workflow across the network, from
ingest to playout, including all media
management, branding and master
control. Rich metadata tagging gives
Ten Sports the flexibility to retrieve
sports content anytime at any stage.
Ten Sports’ new broadcast facility,
which was recently relocated from the
UAE to India, relies on an end-to-end
sports production and playout solution
from Imagine Communications and
supports the production and
distribution of its entire family of
Ten Sports operates a host of sports
channels across 169 countries and
owns the long-term broadcast rights
for cricket boards in South Africa,
West Indies, Pakistan and Sri Lanka.
The solution includes the Imagine
Communications’ D-Series automated
content management and distribution
system controlling Nexio playout
servers running Nexio Motion and
Insight software that create
automated processes to move and
manage media.
Ten Sports executes ingest, asset
management and playout on a Nexio
Farad high-performance online
storage network with intrinsic
mirroring for absolute content
Imagine Communications also provided
the core infrastructure at Ten
Sports, including the Nexio
IconMaster branding and master
control switcher.
The industry-leading Platinum MX
router with integrated Platinum SX
Pro multiviewer capabilities provides
signal routing, distribution and
monitoring capabilities, enabling clean
and quiet switching for on-air
applications in a small physical
“Our existing IT infrastructure was
dated and consisted of independent
islands of storage, which lacked fast
throughput — slowing the entire
ingest to playout process,” said Ten
Sports vice president engineering
Sanjeev Bhargava. “We selected
Imagine Communications to enable us
to build a more efficient workflow
capable of handling the demands of
modern day sports production, from
ingest through to playout and archive.
Furthermore, as our parent company,
Zee Entertainment, is also an Imagine
Communications’ playout solutions
customer, we knew this solution was
robust enough to meet our exacting
“The Nexio IconMaster is a key
component of the system and is
exclusively used by our sports
channels, streamlining the function
of fade-in/out during live switching
from one event to another — a
feature that is extremely important
in a sports production environment.”
“There are many factors to consider
during any relocation and upgrade,”
added Imagine Communications
regional sales manager South Asia Raj
Yadav. “For Ten Sports, this included
the ability to work with a single
supplier to provide the end-to-end
technology and have this underpinned
with local support. For a group that
has eight sports channels covering
regional and international sporting
events, keeping the facility on air
during the relocation and upgrade
process was critical.”
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