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Breaking News :  India leads HDTV boom on DTH in SAARC region
Saturday 05-September-2015, 12:21,
India leads HDTV boom on DTH in SAARC region
NEW
DELHI: India,
which
had
just
three
true high-
definition
television
(HDTV)
channels
in
2010,
now
leads
in
the South
Asian
Association
for
Regional
Cooperation
(SAARC) region
with
50
HDTV
channels
in
Q1
2015.
What's
more,
the SAARC countries
will
see
a
boom
for HDTV segment over the next three
years.
According to a new research report by
Dataxis, the steady increase in HDTV
subscribers and the number of HDTV
channels in the region, driven by the
digitisation drive could lead to robust
growth in the segment.
This steady increase in HDTV
penetration in the SAARC region is
therefore mainly due to India, which
accounts for more than 90 per cent of
the total HD subscribers in the SAARC
countries – Bangladesh, Nepal,
Pakistan and Sri Lanka – covered in
the report.
The HDTV penetration in India
is primarily driven by DTH players, who
are aggressively promoting HDTV set
top boxes (STBs) in the country.
Dataxis report finds that DTH
operators in India have seeded about
four million STBs in Q1-2015 as
compared to less than 0.3 million HD
STBs seeded by multi-system-
operators (MSOs) during the same
period.
HDTV segment, both in terms of HDTV
STB penetration and HDTV channels
have witnessed steady growth in the
last four quarters, with HDTV
penetration in the SAARC countries
reaching 4.2 million in the quarter
ended March 2015, says the new
Dataxis report titled “SAARC: HDTV
Market Q1-2015.”
Although, MSOs in India had a slow
start in seeding HD STBs mainly due to
the delay in implementing gross
billing, cable operators have begun
pushing HD STBs to customers in
metros and other Phase II cities
where gross billing is in place. HD STB
seeding by MSOs is expected to gain
traction by the fourth quarter of
2015.
“DTH players are expected to lead the
HDTV penetration in India for the
next couple of years, however, MSOs
are also expected to come on board as
the demand for HDTV and UHD content
is on the rise in the Phase II cities
where cable TV dominates the Pay-TV
market,” said Dataxis media analyst
Sreeja VN.
http://www.indiantelevision.com/dth/dth-...ion-150904
ANIL G
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Saturday 05-September-2015, 12:33,
RE: India leads HDTV boom on DTH in SAARC region
HD Channels growth in India 2010-15


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