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Breaking News :  MSM and BBC Worldwide to launch new channel "Sony BBC Earth"
Wednesday 16-September-2015, 17:52,
MSM and BBC Worldwide to launch new channel "Sony BBC Earth"
MUMBAI: Multi Screen Media (MSM) has
entered into a joint venture with BBC
Worldwide to launch factual
entertainment channel BBC Earth as
Sony BBC Earth in India.
MSM will hold majority stake in the
JV. “Sony BBC Earth is a JV between
MSM and BBC Worldwide, with MSM
owning the majority stake. This
partnership with BBC Worldwide gives
us an unparalleled edge in distributing
factual programming to viewers
across MSM’s network in India and to
sharing with them some of the best
television content ever,” MSM CEO NP
Singh said.
The channel will broadcast in HD and
will be available in Tamil, English and
Hindi across India.
“We at MSM are putting together a
whole new team to scale-up this JV
with BBC Worldwide. This team will
handle the programming, marketing
and operations as well as sales and
distribution of the channel,” Singh
added.
Earlier in April, the two companies had
announced the intention to get BBC
Earth in India.
BBC Worldwide president – global
markets Paul Dempsey said, “This is a
pioneering model for us. By working
with a respected local partner of the
calibre of MSM we can bring BBC
Earth’s world class content to a new
audience who we know have a huge
appetite for premium factual
programming.”
The formation of the JV as well as the
launch of Sony BBC Earth is subject to
necessary regulatory approvals in
India, for which the process is
currently underway.
http://www.televisionpost.com/television...bbc-earth/
ANIL G
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[-]
Wednesday 16-September-2015, 17:57,
RE: MSM in JV with BBC Worldwide to launch Sony BBC Earth
MUMBAI:
Multi
Screen
Media
(MSM)
has
entered
into
a
joint
venture
with
BBC
Worldwide
to
bring
BBC
Earth
to
India.
MSM
will
be
a
majority
stakeholder
in
the
JV
partnership.
Called,
Sony
BBC
Earth,
the
premium
factual channel for Indian audiences,
will broadcast in HD and will be
available in Hindi, English and Tamil
across India.
While BBC Worldwide will draw on its
programming catalogue, MSM has
years of experience in programming
and in operating and distributing
television content under the Sony
brand name.
It may be recalled that in April this
year, the two companies has
announced their intention to jointly
launch BBC Earth in India.
The JV between MSM and BBC
Worldwide and the launch of Sony BBC
Earth is subject to necessary
regulatory approvals in India.
In order to scale up the JV with BBC
Worldwide, MSM will be putting
together a new team, which will
handle the programming, marketing,
operations as well as sales and
distribution of Sony BBC Earth.
MSM chief executive officer NP Singh
said, “Sony BBC Earth is a joint
venture between MSM and BBC
Worldwide; with MSM owning the
majority stake. This partnership with
BBC Worldwide gives us an unparalleled
edge in distributing factual
programming to viewers across MSM’s
network in India and to sharing with
them, some of the best television
content ever.”
“Sony BBC Earth will combine
information and entertainment in real
surroundings and audiences that crave
the virgin thrill and adventure of
exploring natural environments,
demystifying science and rewriting
history will find it difficult to
meander away from this channel. We
are confident that within a short span
of time, this new channel will carve
its own distinct positioning in the
minds of the discerning Indian
viewer,” he added.
BBC Worldwide Global Markets
president Paul Dempsey added, “This is
a pioneering model for us. By working
with a respected local partner of the
calibre of MSM we can bring BBC
Earth’s world class content to a new
audience who we know have a huge
appetite for premium factual
programming.”
http://www.indiantelevision.com/televisi...nch-150916
ANIL G
Add Thank You Reply
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