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Breaking News :  MSM to launch English Entertainment & Hindi Music channels
Wednesday 09-September-2015, 16:18,
MSM to launch English Entertainment & Hindi Music channels
MUMBAI:
Multi
Screen
Media
(MSM)
is
gearing
up
to
launch
two
new channels
over
the
next
two
months.
The
broadcaster
is
aggressively
investing
to
launch
a
flamboyant
English
entertainment
channel
as
well
as
a
Hindi
music
channel.
The English entertainment channel
will have an HD feed and will simulcast
series with US. MSM's move comes
even as the English entertainment
channels space in the country has
hotted up with the recent launches of
Viacom 18's Colors Infinity and Star
India’s FX HD.
According to information available
with Indiantelevision.com, MSM
is currently awaiting the license
from the Information and
Broadcasting Ministry.
On the other hand, building up on the
success of its existing Hindi music
channel Sony Mix as well as to
enhance its presence in the Hindi
music genre, MSM will launch another
music channel. According to sources
close to the development, the channel
will hit airwaves in the next two
months and will be headed by MSM EVP
Neeraj Vyas, who has successfully led
Sony Mix so far.
MSM's last launch was that of the
sports channel Sony Kix, which was
strongly backed up with aggressive
acquisition of sports properties like
LA Liga, FA Cup and Italian SerieA
amongst others.
Currently, MSM has a total of sixteen
channels in its bouquet namely: Sony
Entertainment Television, Sony
Entertainment Television HD, Sony
Max, Sony Max 2, Sab, Sony Mix, Sony
Six, Sony Six HD, Sony Kix, Sony Pix,
Sony Pix HD, Sony Pal, AXN, AXN HD,
Sony Aath and Animax.
http://www.indiantelevision.com/televisi...els-150909
ANIL G
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